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TheAgency launch controversial Divine Inspiration campaign at SXSW

Posted by: TheAgency

Date added: Thu 17 Mar 2011

TheAgency have launched a potentially religiously controversial campaign to promote .Net Magazine at the SXSW event in Austin Texas.

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Future’s .net magazine, the world’s biggest selling title for web designers and developers, has appointed TheAgency to develop a new integrated ad campaign for the launch of its new website netmagazine.com

“TheAgency’s work for other Future titles such as GamesRadar, PC Gamer and CVG made them the perfect choice for us as we wanted to work with an agency with a track record of delivering great ideas that actually work in terms of sales and brand-building,” says Dan Bruce, Brand Manager for .net magazine.

TheAgency has been working with .net’s publishing and editorial team to develop concepts for the forthcoming Divine Inspiration campaign. “The creative teams are delivering an integrated campaign that emphasises .net’s market-leading position, giving it a unique creative space.

One that works seamlessly across all media, develops the global .net brand and increases sampling of their new website,” says Rajnish Razdan, Executive Creative Director, TheAgency.

The new campaign will launch in March, to coincide with the brand’s presence at South by South West Interactive in Austin, Texas. The print campaign will roll out with display space in the official showguide and across Future’s design and technology portfolio, promoting the public launch of their long-awaited new website, netmagazine.com.

The concept will be applied to a wide variety of promotional merchandise, including collectable t-shirts and stickers. “This is a key moment in the development of .net, so we’re really excited to be playing a role in shaping the brand’s future,” says Saman Mansourpour, Partner, TheAgency.

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