Search thousands of articles by our editorial team and our community.

Share this article: Add to Delicious Digg this Add to Facebook Tweet this
 

the7stars Scoops R&R Ice Cream Account

Posted by: the7stars

Date added: Wed 04 Jan 2012

the7Stars has won the £2 million media and buying account for the leading European premium ice cream producer R&R Ice Cream UK Limited following a competitive three way pitch.

the7stars Scoops R&R Ice Cream Account

The independent agency took the account as part of a pitch process that included Walker Media and Initiative Media. The business moves from Mindshare which declined to repitch.

 

Brands within the R&R stable include the iconic Fab lollies and Skinny Cow. New campaigns will focus initially around the premium Cornish ice cream brand Kelly’s of Cornwall® , one of the fastest growing brands in the ice cream market due its genuine Cornish provenance credentials and the dynamic frozen yogurt brand yoomoo®

TV will be central to activity across 2012 to drive footfall and take away purchase. Creative is handled by Devilfish.

Jenny Biggam, Founding Partner of the7stars said: “The ice cream market is incredibly competitive, but R&R is leading the field in innovation, quality and product development which makes it one of the fastest growing companies in the sector.”

Charlotte Hambling of R&R Ice Cream said: “the7stars impressed us with their insight and understanding of what is a rapidly evolving sector. We have a number of new innovations coming to market in 2012 and their in-depth knowledge and creative ideas will be central to our success.”

R&R Ice Cream was formed in May 2006 when Richmond Foods announced its takeover by US investment company Oaktree Capital Management.

Oaktree united Richmond with Roncadin, the largest German own-brand label, to form the largest ice-cream manufacturer in Europe. The company also owns the license to make a number of famous ice cream brands for Nestle, Thorntons and supermarket own brands.

Other media accounts awarded to the7stars in the past few months of last year included Atlantic Records UK, high street retailer Uniqlo, charity Rethink Mental Illness and Sandals holiday resorts.

Other articles by the7stars:

the7stars wins HMV media planning and buying account

the7stars wins HMV media planning and buying account

Leading independent media agency, the7stars, has been appointed to handle the planning and buying account for HMV, with immediate effect.

Mon 20 May 2013

Norbord appoints the7stars to lobbying brief

Global wood products company Norbord has appointed media planning and buying agency the7stars to an integrated lobbying brief.

Tue 14 May 2013

the7stars challenges media owners to Cake Bake Off

the7stars challenges media owners to Cake Bake Off

On Friday 16 March, the7stars opened its offices to 35 media owners in aid of Comic Relief for its Media Owner Bake Off. From midday, media owners flocked through the doors of the agency’s Soho office, bringing their show-stopping creations with them.

Fri 22 Mar 2013

the7stars wins Kitbag.com account

the7stars wins Kitbag.com account

One stop sports shop Kitbag.com has appointed the7stars to handle its media planning and buying account with immediate effect.

Tue 05 Feb 2013

Major new business win as the7stars lands Komixx Entertainment

Major new business win as the7stars lands Komixx Entertainment

Acclaimed Kids’ TV Series, ‘Toby’s Travelling Circus’ first brand to be promoted above-the-line.

Thu 25 Oct 2012

Login
Add your profile
Subscribe