Posted by: Therapy | Date added: Thu 11 Aug 2011
Dune is launching its first print advertising campaign this week, led by media agency the7stars.
Full and double-page display ads will run from now until October in women’s glossy magazines, including Grazia, Marie Clare, Elle, Vogue and Stylist. There will also be a bespoke four-page fashion feature shoot in Grazia and a four-page pull out special in Stylist.
Ad creative was produced in-house by Dune and specials were produced by the titles on Dune’s behalf.
Rachael Slaney, head of marketing for The Dune Group, said: “We are excited to announce the launch of our first print advertising campaign in the UK at a time when we are not only continuing to expand in the UK (with four new store openings scheduled over the next three months); but are also seeing huge international expansion. With such a fantastic autumn/winter collection just about to hit the stores, we also felt that this was the perfect time to really showcase Dune as the luxurious, fashion forward footwear and accessories brand that it truly is.
“ The fashion and accessory market is extremely competitive and cluttered so the right media buying placement by the7stars makes ensure we stand out from the crowd and are noticed by the right people at the right time. Above all, we’ve got a campaign that is as big, bold, beautiful and creative as our shoes.”
Rachel Eagles, head of magazines at the7stars, added: “It’s fantastic that a brand like Dune is starting to advertise again. Magazine readers are used to reading about Dune products so it’s great that the advertising is backing this up with a showcase of the gorgeous autumn/winter product range.
“Working closely with the Dune team from the initial concept meetings has meant we have been able to build bespoke and tailored media solutions for their first campaign. We wanted to make sure it looked and felt amazing and, above all, created the impact this well-loved brand deserves.”
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