Posted by: The Market Creative | Date added: Wed 15 Feb 2017
Following a competitive two-way pitch, Plumbase has reappointed The Market Creative for a retained marketing brief.
The Market Creative has worked with Plumbase for five years as part its contract with Grafton Merchanting GB (GMGB), which also encompasses the Buildbase, Hirebase and Electricbase brands.
As well as helping develop promotional campaigns and a comprehensive CRM programme, the marketing agency has worked as a strategic partner to the brands under the GMGB umbrella throughout this time.
The new brief will see The Market Creative develop a new distinctive brand identity and strategy for Plumbase to establish differentiation in the plumbing and heating market.
Sue Benson, Managing Director at The Market Creative said: “It’s fantastic to be working with Plumbase on an exciting new brief, which is testament to our long-established relationship. We’ll be looking to challenge the competition by developing a distinctive positioning that’s based around everything that is great about the merchant.”
Paul Bullivant, Marketing Director, Plumbase said: “The Market Creative has shown us that they have the expertise to support us in this new phase of the business, that will see us stand more independently from the other brands in the group. We want plumbing and heating engineers to know that we have everything they need from product range and availability to advice and help in branch.”
2nd floor, Cooper House, 380a Third Avenue, Manchester, Greater Manchester, M17 1JE Telephone 0161 872 7813
The Market Creative has developed a new brand identity for Manchester home furnishing store, Housing Units.
Date added: Wed 03 Jan 2018
The Market Creative has developed a new TV campaign for Sharps bespoke fitted wardrobes, capturing the emotional benefits of feeling beautifully organised.
Date added: Wed 04 Oct 2017
Following a record autumn campaign, Sharps Bedrooms is launching a £1.2m winter drive conceived by The Market Creative.
Date added: Tue 01 Jan 2013
The Market has expanded its account handling team with two new appointments following several business wins.
Date added: Tue 04 Dec 2012
Manchester’s The Market Creative has developed a suite of educational in-store materials for The Fine Bedding Company following new research that shows consumers are “confused and overwhelmed” when shopping for new bedding.
Date added: Mon 12 Nov 2012