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The Market Creative Celebrates the People of Housing Units


The Market Creative Celebrates the People of Housing Units

Posted by: The Market Creative | Date added: Fri 23 Nov 2018

The Market Creative is celebrating the people behind Housing Units with the launch of a new marketing campaign.

The Market Creative is celebrating the people behind Housing Units with the launch of a new marketing campaign.

‘Celebrating the People of Housing Units’ brings to life the high level of expertise, product knowledge and service on offer at the Manchester home furniture store, inviting customers to get to know the people at the heart of Housing Units.

The campaign features store staff adorned with over-sized badges that display their area of expertise as their middle name and communicate the vast number and range of departments on offer. They include Teresa from Occasional Furniture: Teresa “believes the right dining chair is the most important dinner party guest” Martin.

The integrated campaign spans social media advertising, in-store materials, new sales brochure and signage as well as video content that explains the different departments and why people should visit. The campaign will be rolled out wider with more advertising and online activity planned for 2019.

Sue Benson, Managing Director at The Market Creative said: “This campaign is an extension of the new brand strategy that we created a year ago to reconnect customers through a more contemporary feel and cohesive message. At our initial pitch we presented ideas that placed people right at the heart of Housing Unit’s story, so it’s fantastic to see this come to life.”

Nick Fox, CEO of Housing Units said: “Our people are key to the uniqueness of our brand and what make us such a special place to visit. We’re encouraging customers to get to know us a little better so we can make their experience the very best it can be.”

The Market Creative was appointed lead marketing company by Housing Units in 2017. The ‘Celebrating the People of Housing Units’ campaign is part of the new brand strategy.

For more information visit www.themarketcreative.com
 

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The Market Creative

http://www.themarketcreative.com

2nd floor, Cooper House, 380a Third Avenue, Manchester, Greater Manchester, M17 1JE
Telephone 0161 872 7813

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