The Brand Union and Digit reveal new agency construct
Posted by: S Jones
Date added: Thu 28 Jun 2012
Digit has joined The Brand Union, creating a new partnership model and a unique client offer that unites world-class capabilities seamlessly from brand strategy and design through technology, interaction, implementation, and measurement. The partnership adds immediate value to the way both agencies engage with current and future clients.
Reflecting the increasingly diverse ways in which consumers want to build dialogues with brands and organisations, this move brings together the global network and established strategic branding credentials of The Brand Union, with Digit’s world-class capabilities in interaction design and technology.
The unified approach, in which different disciplines work in tandem against a shared ambition, means that The Brand Union and Digit can leverage relevant expertise to create contemporary, multi-platform brand experiences from strategy through execution into measurement and ongoing development. The shared global client base includes Reckitt Benckiser, The Absolut Company, Vodafone, Microsoft, TNS, and the newly extended Team WPP relationship with Bank of America Merrill Lynch.
The partnership offers best-in-class brand and interaction design, leading edge awareness of current and future technologies and the ability to bring these disciplines together in new ways for new audiences.
Toby Southgate, CEO, UK & Ireland of The Brand Union comments, “Up to now, none of the global brand consultancies has established true cross-channel capabilities, in depth and with integrity. No digital agency has built global scale without evolving into a communications business. Together, Digit and The Brand Union can offer our clients a unique perspective on the challenges faced by brands today and, more importantly, tomorrow.”
Laura Simon, Managing Director, Digit comments, “The opportunity to link brands more closely with everyday consumer interaction was too good to miss. The combination of talented people and contrasting yet complementary skillsets, means the thinking and the output for the client has relevance from the outset. The two agencies share the same ambition. These synergies make us a perfect fit.”
Other articles by S Jones:
Volume announces acquisition of instructional design and e-learning specialist Inovare
Volume, one of the UK’s leading integrated communications and innovation agencies has bolstered its instructional design capabilities with the acquisition of the staff and assets of Inovare, a leader in interactive online media programmes and e-learning solutions.
Thu 16 May 2013
Volume turns up Voice of Customer in agency land
Agency partners with CustomerGauge to pioneer Net Promoter use in agency setting
Thu 02 May 2013
CMW claims luxury brand Tolkowsky’s business after four way pitch
CMW has been appointed as global agency for leading diamond jewellery brand Tolkowsky following a four-way pitch.
Wed 01 May 2013
BrightHouse appoints Jaywing as risk analysis and data partner
Jaywing has been appointed to support BrightHouse, the UK’s leading rent-to-own retailer, with its credit risk analysis and data management.
Mon 22 Apr 2013
Crimestoppers selects Jaywing to optimise digital presence
Jaywing has been appointed to design and develop a new, fully responsive and socially integrated digital presence for independent charity Crimestoppers, after a competitive five-way pitch.
Mon 15 Apr 2013
LinkedIn
YouTube