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TBCH Thanks Diabetes UK Donors

Posted by: TBCH

Date added: Wed 20 Jun 2012

Diabetes UK, the leading UK Charity that cares for and campaigns on behalf of those affected by or at risk of diabetes, has picked Targetbase Claydon Heeley (TBCH) to deliver their summer loyalty campaign following a three-way shootout.

The mail campaign, “Thanks to You” takes the time to thank their regular givers for their continued support; demonstrating how their donations have enabled them to embark on three groundbreaking pieces of research. The pack will be sent to the supporter base, primarily people with Type 1 or Type 2 Diabetes, or those closely affected by the disease.

Steve Grout, TBCH CEO says: “We’re delighted to be helping Diabetes UK. It’s a fantastic Charity which is striving to do more to help people with diabetes and those at risk. Diabetes is a growing problem in the UK, with 2.9 million people who have the condition, so everything we can do to increase income is important.”

Adam Morecroft, Supporter Development Manager, Diabetes UK says “We’re pleased to be working with TBCH. They’re bringing real creative insight and data driven knowledge to us; we believe the creative work will really resonate with our supporter base. It’s really important for us to communicate with the right tone but also to engage effectively with our supporter base. We have to reinforce a sense of engagement to maintain loyalty but still raise funds as we know this group are an important and generous donor segment for us.”

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