Search News


 

Superdrug Updates Hair Colourants with a Packaging Redesign by Biles Inc.


Superdrug Updates Hair Colourants with a Packaging Redesign by Biles Inc.

Posted by: Biles Hendry | Date added: Thu 22 Oct 2015

Superdrug has relaunched its semi-permanent colourants range with design by Biles Inc.

 The new designs which started rolling out this week into 850+ stores, features models with their hair wrapping around the side and top of the boxes, enveloping the packs and clearly showing the colours in the range.

In bringing the range up to date, Biles Inc. also addressed various communication hierarchy issues making the colourants easier to shop, and communicating the keratin benefit.

Other articles by Biles Hendry:


Superdrug’s Dry Shampoo is given a cool new look courtesy of Biles Hendry.

Superdrug’s Dry Shampoo is given a cool new look courtesy of Biles Hendry.

Superdrug asked Biles Hendry reinvigorate their range of dry shampoos, to give the reformulated products, packaging that would show the Superdrug offering to be a worthy competitor to market leader Baptiste.

Date added: Fri 20 Jan 2017


Changing the view. Boutinot wine Montevista receives an original new look courtesy of Biles Hendry.

Changing the view. Boutinot wine Montevista receives an original new look courtesy of Biles Hendry.

Leading UK wine maker and importer Boutinot asked Biles Hendry to rebrand their Montevista range, a selection of Chilean wines comprising a Sauvignon Blanc, Chardonnay, Rosé Sauvignon Blanc, Merlot, Cabernet Sauvignon, and a Carmenère.

Date added: Mon 16 Jan 2017


Biles Hendry designs new McAllister’s biscuits range for Lidl

Biles Hendry designs new McAllister’s biscuits range for Lidl

Biles Hendry was briefed by Lidl to create a range of more premium Scottish biscuits for the UK market.

Date added: Tue 10 Jan 2017


Raise your glasses, then raise the roof

Raise your glasses, then raise the roof

Biles Hendry was asked by leading UK wine distributor and producer Bibendum to create a new range of Argentinian wine, consisting of a Pinot Grigio and a Malbec.

Date added: Wed 04 Jan 2017


Infrared protection sunscreen from Superdrug

Infrared protection sunscreen from Superdrug

Biles Inc. was briefed by Superdrug to extend its best selling Solait sun lotion range to include Infrared protection variants.

Date added: Thu 31 Mar 2016