Search News


 

Stagecoach repositions offering with quirky Doodles campaign


Stagecoach repositions offering with quirky Doodles campaign

Posted by: Huq | Date added: Thu 10 Jan 2019

Stagecoach, the Performing Arts school for children aged 4-18 years, has launched its new Doodles campaign: a quirky, light-hearted drive that repositions the brand and highlights its benefits for children beyond the stage.

With leaflets, posters, online banners and social advertising all delivered by launch marketing agency Five by Five, Doodles’ creative has a serious message. Children can be seen in Stagecoach uniform, with little ‘doodles’ representing their aspirations and innermost thoughts. One has a girl thinking ‘Gonna be a barrister’, while the girl next to her is thinking, ‘Gonna go to the loo straight after’. In another, two boys are seen worrying about school, social media and friends.


The creative will be supplied to all Stagecoach franchisees in the UK, Australia, Canada, Germany, Gibraltar, Malta, Spain and South Africa, where the copy will be tailored to local markets. Doodles is a long-term campaign and serves as the foundation for Five by Five and Stagecoach to build upon for future creative.


Paul Cottrell, executive creative director at Five by Five, says: “Stagecoach is a network of internationally renowned performing arts schools, with over 46,000 students worldwide. It teaches students so much more than how to sing, dance and act, helping them blossom into well-rounded individuals, ready to embrace life and all its opportunities. It helps young people to deal with the pressures they’ll face throughout their lives. With Doodles, we wanted to express the bigger role Stagecoach has on children’s lifelong wellbeing, and do that side greater justice.”


Jo Scalpello, head of international marketing at Stagecoach, adds: “Parents have to choose and spend wisely when it comes to their children’s extra-curricular activities. We’ve always offered more than what’s on the tin, and Five by Five’s work on Doodles really brings that to the fore. Performing Arts skills, life skills, fun, friendship - it’s all here.”

 


Huq

https://huq.io/


Telephone +44 (0) 203 808 8700

Other articles by Huq:


Accolade Wines unveils bold packaging design for Hardys’ first alcohol free wine

Accolade Wines unveils bold packaging design for Hardys’ first alcohol free wine

Accolade Wines is bolstering its presence in the growing no/low alcohol category with Hardys’ first alcohol free Chardonnay wine variant Hardys Alcohol Free Chardonnay. The packaging design and tone of voice have been developed by strategic innovation and design agency Drink Works.

Date added: Thu 21 Mar 2019


Coding identified as top ‘superskill’ for future creatives, as areas like VR and 3D lag

Coding identified as top ‘superskill’ for future creatives, as areas like VR and 3D lag

Tomorrow’s creatives will need to have their feet firmly on the ground, with a working knowledge of coding, augmented reality, public speaking, trend identification and user experience cited as key skills, according to new research from in-house agency OLIVER.

Date added: Fri 15 Mar 2019


Guardian Jobs rebrands portal with new values-led campaign

Guardian Jobs rebrands portal with new values-led campaign

Guardian Jobs is launching a new marketing campaign to highlight its rebrand and unique values-led offering for recruiters and job seekers.

Date added: Thu 10 Jan 2019


NABS bags Sugar

NABS bags Sugar

Lord Sugar, who once described himself as the ‘advertising man’s nightmare’ took to the stage on Friday 5th October to face a 500-strong audience of ad men and women, all in aid of NABS.

Date added: Mon 08 Oct 2012


SEAT appoints Movement for Leon launch

SEAT appoints Movement for Leon launch

International vehicle manufacturer SEAT has appointed London-based mobile marketing agency Movement to deliver a pan-European mobile campaign to support the launch of its new Leon model.

Date added: Mon 01 Oct 2012