Search News


 

SEAT appoints Movement for Leon launch


SEAT appoints Movement for Leon launch

Posted by: Huq | Date added: Mon 01 Oct 2012

International vehicle manufacturer SEAT has appointed London-based mobile marketing agency Movement to deliver a pan-European mobile campaign to support the launch of its new Leon model.

 It is the first time that SEAT has worked with a dedicated mobile marketing agency and marks an increase in investment by the manufacturer into the mobile space. Movement’s scope of work will include planning and creative, project management, account servicing and technical delivery before and during the launch of the new model in November.

Movement will define the mobile strategy for the Leon launch, design and build both mobile web and app experiences as well as creating an engaging mobile advertising campaign. The entire mobile programme will be tailored to reach each different market across Europe, adapting to relevant technologies and audiences.

Clive Baker, managing director of Movement, explains: “This is an innovative campaign and it’s great to see SEAT pioneering the use of mobile in its wider marketing strategy. Mobile is fast becoming recognised as an important medium for brands looking to engage with a younger audience and our campaign has been created with this in mind.”


Huq

https://huq.io/


Telephone +44 (0) 203 808 8700

Other articles by Huq:


Amazon tops list of brands Brits feel are gaining relevance

Amazon tops list of brands Brits feel are gaining relevance

According to Superbrands, Amazon is the brand Brits consider to be gaining the most relevance to people today, compared to the past. Beating 1,595 other brands in the Superbrands ‘Relevancy Index’, the online giant pipped German discount grocer Aldi to top spot while its peer Lidl placed sixth.

Date added: Tue 09 Apr 2019


Duracell appoints Wunderman Thompson as New Global Creative Partner for International Markets

Duracell appoints Wunderman Thompson as New Global Creative Partner for International Markets

Duracell, one of the world’s greatest iconic brands has awarded Wunderman Thompson all global creative business, with the exception of the North American region.

Date added: Fri 05 Apr 2019


Accolade Wines unveils bold packaging design for Hardys’ first alcohol free wine

Accolade Wines unveils bold packaging design for Hardys’ first alcohol free wine

Accolade Wines is bolstering its presence in the growing no/low alcohol category with Hardys’ first alcohol free Chardonnay wine variant Hardys Alcohol Free Chardonnay. The packaging design and tone of voice have been developed by strategic innovation and design agency Drink Works.

Date added: Thu 21 Mar 2019


Coding identified as top ‘superskill’ for future creatives, as areas like VR and 3D lag

Coding identified as top ‘superskill’ for future creatives, as areas like VR and 3D lag

Tomorrow’s creatives will need to have their feet firmly on the ground, with a working knowledge of coding, augmented reality, public speaking, trend identification and user experience cited as key skills, according to new research from in-house agency OLIVER.

Date added: Fri 15 Mar 2019


Stagecoach repositions offering with quirky Doodles campaign

Stagecoach repositions offering with quirky Doodles campaign

Stagecoach, the Performing Arts school for children aged 4-18 years, has launched its new Doodles campaign: a quirky, light-hearted drive that repositions the brand and highlights its benefits for children beyond the stage.

Date added: Thu 10 Jan 2019