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Design agency measures human emotion to discover which brands make the strongest emotional connections with their audiences

Design agency measures human emotion to discover which brands  make the strongest emotional connections with their audiences

Award-winning brand design agency Conran Design Group has collaborated with emotion analytics company Adoreboard in a study of the Pharmaceutical industry, to measure how emotionally connected Pharma brands are to their audiences through social media and the impact of these interactions on customer experience.
Mon 10 Apr 2017

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Five by Five delivers Beaulieu’s first ever TV ad via UGC campaign

Five by Five delivers Beaulieu’s first ever TV ad via UGC campaign

Award-winning family visitor attraction Beaulieu has launched its first ever user-generated TV advert, created by launch activation agency Five by Five.
Wed 05 Apr 2017

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Wunderman UK launch digital content campaign for Sensodyne

Wunderman UK launch digital content campaign for Sensodyne

Sensodyne, GSK’s number one dentist recommended brand for sensitive teeth, has this week launched its digital content campaign in the UK, as part of its ‘Ready for Everyday’ initiative.
Fri 31 Mar 2017

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Advertisers seek closer relationships with fewer suppliers, finds new ISBA/OLIVER study

Advertisers seek closer relationships with fewer suppliers, finds new ISBA/OLIVER study

Nearly two thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house solutions gains momentum, according to the first-ever UK study on advertisers’ use of in-house and on-site agencies.
Thu 23 Mar 2017

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A shining example for brands developing Skills for Alexa

A shining example for brands developing Skills for Alexa

A chart-topping game that’s been sweeping the globe has been launched for the Amazon Echo and now boasts voice assistant Alexa as its game host.
Wed 22 Mar 2017

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CooperVision and Five by Five launch pan-European campaign for Biofinity Energys contact lens

CooperVision and Five by Five launch pan-European campaign for Biofinity Energys contact lens

Company introduces world’s first contact lens with Digital Zone Optics (DZO) across Europe with integrated campaign
Tue 21 Mar 2017

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Sensitive Branding and Clear Communication for Twilight

Sensitive Branding and Clear Communication for Twilight

Creative design agency Reform Creative, based in Manchester, has created a new brand identity, website and supporting printed material for Twilight Later Life Planning.
Tue 14 Mar 2017

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Huuuge Casino gives customers ‘Bragging Rights’

Huuuge Casino gives customers ‘Bragging Rights’

With media planning, buying and creative by The Specialist Works
Mon 13 Mar 2017

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Bricks and mortar stores still matter to millennials

Despite their affinity for online shopping the majority of millennials haven’t completely abandoned the high street and still value physical stores, reveals a new report by The Market Creative.
Fri 10 Mar 2017

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DUKE’s new campaign reveals Heather Graham as the new face of Foxy Bingo and Casino

DUKE’s new campaign reveals Heather Graham  as the new face of Foxy Bingo and Casino

Leading gaming brand Foxy Bingo and Casino, today launches a series of six tongue-in-cheek ads for its new above-the-line (ATL) campaign. Created by London based creative agency DUKE, the first ad, “Dance Moves”, will premiere on 9th March at 8:15 PM during Emmerdale.
Thu 09 Mar 2017

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ButterflyCannon create packaging design for Glenmorangie Bacalta

ButterflyCannon create packaging design for Glenmorangie Bacalta

Glenmorangie Bacalta, Scots Gaelic for ‘baked’, is the eighth addition to Glenmorangie’s award winning Private Edition range
Tue 07 Mar 2017

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Buzzoole fly flag for Italian startups at Accenture ConsumerTech Awards

Buzzoole fly flag for Italian startups at Accenture ConsumerTech Awards

Influencer marketing platform Buzzoole has finished second in the Millennial Consumer category at this year’s Accenture ConsumerTech Awards in New York. Buzzoole, the only Italian company to qualify, was also among 12 finalists chosen to pitch to a panel of judges ahead of the awards.
Fri 03 Mar 2017

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DARE strengthens technology management with two new hires

DARE continues to strengthen its technology credentials with the appointments of Joe Price as head of .NET and Bongani Ndlovu as Technical Director.
Thu 16 Feb 2017

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Washington Post International Sales Director named as World Media Group President

Washington Post International Sales Director named as World Media Group President

Emma Winchurch-Beale extends deadline for World Media Awards 2017
Thu 16 Feb 2017

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The Market Creative retains Plumbase account

The Market Creative retains Plumbase account

Following a competitive two-way pitch, Plumbase has reappointed The Market Creative for a retained marketing brief.
Wed 15 Feb 2017

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OLIVER poaches R/GA creative firepower Andrew Ferguson

OLIVER poaches R/GA creative firepower Andrew Ferguson

OLIVER is boosting its senior creative team with the appointment of ex-R/GA group creative director Andrew Ferguson to the role of executive creative director for a selection of key accounts.
Wed 08 Feb 2017

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BT Mobile partners with Channel 4 for new ad partnership

BT Mobile partners with Channel 4 for new ad partnership

BT Mobile has today announced a new partnership exclusively with Channel 4. The activity seeks to drive awareness and consideration for BT Mobile’s new Family SIM and highlights how families can save money when they buy together.
Fri 03 Feb 2017

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Superdrug’s Dry Shampoo is given a cool new look courtesy of Biles Hendry.

Superdrug’s Dry Shampoo is given a cool new look courtesy of Biles Hendry.

Superdrug asked Biles Hendry reinvigorate their range of dry shampoos, to give the reformulated products, packaging that would show the Superdrug offering to be a worthy competitor to market leader Baptiste.
Fri 20 Jan 2017

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Mamas & Papas Unveils New Parenting Club With STACK

Mamas & Papas Unveils New Parenting Club With STACK

Nursery retail brand, Mamas & Papas, has launched a new loyalty club called M&P and Me, designed and developed by customer acquisition and engagement agency, STACK
Wed 18 Jan 2017

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DUKE lands Foxy Bingo and Casino Account

DUKE lands Foxy Bingo and Casino Account

Agency lands ATL, OOH, digital and social media business following a competitive pitch
Wed 18 Jan 2017

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