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FirmDecisions North America Welcomes Park Thomas as Audit Director
The world’s largest independent marketing compliance specialist, FirmDecisions, is delighted to announce today that Park Thomas has joined as Audit Director, North America. Thu 15 Feb 2018
Ebiquity Appoints Head of North American Media Practice
Independent Analytics Consultancy Appoints Media and Marketing expert Christine Merrifield to Lead the North American Media Practice Fri 09 Feb 2018
Tribal Worldwide London Launches Total Experience (TX) Offering
Award-winning agency, Tribal Worldwide London, today announces the launch of its new agency structure designed to help brands win in the experience economy. Tue 06 Feb 2018
Out-of-home advertising boosts market share by more than a third
A new report reveals that using out-of-home (OOH) within advertising campaigns increases market share growth by 36 percent, boosts profit growth by 20 percent and attracts 15 percent more new customers compared to campaigns that shun OOH. Fri 26 Jan 2018
ButterflyCannon create premium dairy brand Tom Parker Creamery
ButterflyCannon create brand positioning, identity & packaging design for Tom Parker Creamery, a range of premium dairy products made from free-range milk & 100% natural ingredients Mon 22 Jan 2018
The Color of Light
When I think of color I think of light. Wed 17 Jan 2018
Key Tech Trends to Watch in 2018
Over the course of 2017, there were three key trends that kept appearing again and again in the headlines - those of chatbots and voice search, Artificial Intelligence and Augmented Reality. But are these trends really all they are cracked up to be or are they just a fad? Louis Georgiou from Code Computerlove reviews the ‘top tech trends to watch in 2018’. Tue 16 Jan 2018
Five Trends That Will Dominate Digital in 2018
Code Computerlove’s Louis Georgiou shares his views on where the digital industry is heading next and what will be the five most significant shifts in digital techniques during 2018. Wed 10 Jan 2018
Lovely Film by Buck for Tinder
Buck creates the 'Invention of Together' film for Tinder Thu 04 Jan 2018
The Market Creative unveils Housing Units rebrand
The Market Creative has developed a new brand identity for Manchester home furnishing store, Housing Units. Wed 03 Jan 2018
Tribal Worldwide London Creates Wren Kitchens TV Brand campaign
Award-winning digital agency, Tribal Worldwide London today announces the launch of an integrated campaign for kitchen retail specialist, Wren Kitchens. Wed 20 Dec 2017
Consumers looking for Improvement over digital innovation in 2018
CUTTING through the ‘digital trends hype’ and deciding which emerging digital technologies to invest in 2018 is a challenge for most decision makers; being a forerunner with new digital trends and introducing innovative new technologies can after all be a ‘game changer’ for brands and businesses. Tue 19 Dec 2017
Wealthy consumers turn to international TV channels in an era of fake news
C-suite in particular see international TV channels as shorthand for trustworthy news Thu 23 Nov 2017
Media agency UM helps SOREL to step into experiential and OOH for November’s Stylist Live Event
Footwear brand SOREL is working with media agency UM to build awareness around this year’s Stylist Live event in London (10th-12th November). This is the first time SOREL has used any experiential or OOH advertising in the UK and UM advised that SOREL should use interactive formats to better engage with consumers. SOREL is bringing a branded 180-degree photo booth to its stand to capture the imagination of potential customers and influencers at the event. Fri 10 Nov 2017
HeyHuman launches social media drive for new murder mystery game
Integrated marketing agency, HeyHuman, has kicked off a social media initiative to support Wooga, a Berlin-based mobile game developer, in the launch of its 1920s murder mystery game, June’s Journey. Fri 27 Oct 2017
The Market Creative launches emotive TV campaign for Sharps
The Market Creative has developed a new TV campaign for Sharps bespoke fitted wardrobes, capturing the emotional benefits of feeling beautifully organised. Wed 04 Oct 2017
UM APPOINTS FIRST EMEA PRESIDENT, CHRIS SKINNER
UM has appointed Chris Skinner to the new role of President, EMEA; a role that will see him provide brand leadership to the region, driving growth, and developing key strategic talent, client relationships and the UM product offering. Mon 02 Oct 2017
1 in 5 Brits say “I don’t want a smartphone – I just want a phone that makes calls” – new research
New research from Future Thinking has found that the consumer response to the recent iPhone launch remains underwhelming amid a growing backlash against smartphone evolution. Thu 14 Sep 2017
ButterflyCannon Design Oriflame’s new Expressive Cosmetics Range ‘The One Express Collection’
ButterflyCannon has designed a new range for Oriflame’s The ONE cosmetics brand. The One Express Collection captures the energetic and creative spirit of a more creative consumer group, attracting consumers who wish to be more expressive with their makeup. Thu 24 Aug 2017
How Fever Tree showed up Dry Martini at Goodwood Festival of Speed
Established luxury consumer brands are taking a kicking. Find out why. Wed 05 Jul 2017
