Share this article:

Robert Goldsmith of Spinnaker answers our quick fire Take Five

Posted by: Creativematch

Date added: Fri 16 Mar 2012

Robert Goldsmith, Founding Partner of Spinnaker, answers our Take Five

Founding partner of Spinnaker – a creative agency rooted in the interlinking worlds of direct and digital marketing. I am passionate about marketing that delivers a tangible return and developing truly engaging and creative content. Beyond my agency professional life you may also find me at Stamford Bridge, cooking a mean curry or, riding down a hill on a mountain bike.

What does ‘creative’ mean to you?
It may raise a smile, force a tear, elicit surprise, shock or delight. But you can be guaranteed that a truly ‘creative’ idea will always make you look at things from a different perspective.

Best piece of business advice?
When you’ve come up with a business strategy always look to people who can challenge you on it. You may have thought your strategy was brilliant in the first place but it will always end up stronger after consultation.

Who do you admire?
Aung San Suu Kyi. She has stood up for what she believed in with honesty, bravery, and great humility.

What could be done better?
In our industry ... more thought and creativity applied to content within social. Too much is for its own sake and never what the consumer is going to engage with in a million years.

In society right now ... an education system that truly looks at individuals rather than just trying to deliver positive statistics.

Where will you be in ten years’ time?
Sitting on a beach in Cornwall having a picnic with my wife.

Other articles by Creativematch:

Record via Twitter Sky Campaign

AgênciaClick Isobar creates first Twitter hashtag that works like a record button

Tue 21 May 2013

Lovely Graphic Identity For Whitney Museum

Experimental Jetset, the Amsterdam based design agency have produced a lovely graphic identity for the Whitney Museum in New York

Tue 21 May 2013

Spar UK Moves Into Motion Lotion

Appetite has created a branded forecourt design for SPAR UK and Harvest Energy.

Mon 22 Apr 2013

Passing Off or Pissing Off Designers - An Own Brand Story?

Have you got pissed off at passing off?

Mon 22 Apr 2013

'Commercial Creativity' Core For New IPA President

Ian Priest delivers his inaugural address setting out his vision for a 'new era of commercial creativity'.

Fri 19 Apr 2013