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Rob Osler Named Senior Strategy Director at Anthem Worldwide

Posted by: Anthem

Date added: Thu 13 Jan 2011

Anthem boosts strategy offering with senior appointment

Anthem Worldwide, a Schawk (NYSE: SGK) Strategic Design Company, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced today that it has named Rob Osler to the position of senior strategy director.

“We are thrilled to have someone of Rob’s caliber and credentials become part of Anthem’s leadership team,” said Eric Ashworth, chief strategy officer for Anthem Worldwide. “This appointment underscores Anthem’s drive to build a world-class strategy offering, one that redefines how brands are developed, governed and deployed across consumer touchpoints at home, on the go, at the store and on the shelf.”

Osler’s background includes 10 years experience in brand strategy and brand development leadership positions for world-class agencies that include Landor Associates, Fitch and Wongdoody. At Wongdoody, Osler established, led and developed the agency’s strategy consulting practice. Most recently director, brand strategy for Microsoft Corporation, Osler’s primary responsibility was the governance of the Microsoft master brand.

“Building on my experience in technology, I look forward to helping shape Anthem’s strategy product and elevating its role in Schawk’s delivery of brand point management to help drive growth for our clients,” said Osler. “As technology continues to exert ever greater influence on brands in the consumer’s path-to-purchase, an integrated strategy will be key to maintaining and driving that growth.”

Osler has written extensively on topics of interest to brand owners for BrandWeek, Journal of Brand Management, Marketing Management, and Brand Marketing among others. He speaks frequently on branding and marketing issues, and selected engagements include the University of Notre Dame College of Business, the American Marketing Association and University of Washington’s Michael G. Foster School of Business.

Added Ashworth, “Rob has what it takes to help Anthem’s clients identify strategic growth opportunities, develop brands to their fullest potential and govern brands’ expressions to deliver a powerfully differentiated and emotionally compelling brand experience for consumers.”

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