Rob Osler Named Senior Strategy Director at Anthem Worldwide
Posted by: Anthem
Date added: Thu 13 Jan 2011
Anthem Worldwide, a Schawk (NYSE: SGK) Strategic Design Company, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced today that it has named Rob Osler to the position of senior strategy director.
“We are thrilled to have someone of Rob’s caliber and credentials become part of Anthem’s leadership team,” said Eric Ashworth, chief strategy officer for Anthem Worldwide. “This appointment underscores Anthem’s drive to build a world-class strategy offering, one that redefines how brands are developed, governed and deployed across consumer touchpoints at home, on the go, at the store and on the shelf.”
Osler’s background includes 10 years experience in brand strategy and brand development leadership positions for world-class agencies that include Landor Associates, Fitch and Wongdoody. At Wongdoody, Osler established, led and developed the agency’s strategy consulting practice. Most recently director, brand strategy for Microsoft Corporation, Osler’s primary responsibility was the governance of the Microsoft master brand.
“Building on my experience in technology, I look forward to helping shape Anthem’s strategy product and elevating its role in Schawk’s delivery of brand point management to help drive growth for our clients,” said Osler. “As technology continues to exert ever greater influence on brands in the consumer’s path-to-purchase, an integrated strategy will be key to maintaining and driving that growth.”
Osler has written extensively on topics of interest to brand owners for BrandWeek, Journal of Brand Management, Marketing Management, and Brand Marketing among others. He speaks frequently on branding and marketing issues, and selected engagements include the University of Notre Dame College of Business, the American Marketing Association and University of Washington’s Michael G. Foster School of Business.
Added Ashworth, “Rob has what it takes to help Anthem’s clients identify strategic growth opportunities, develop brands to their fullest potential and govern brands’ expressions to deliver a powerfully differentiated and emotionally compelling brand experience for consumers.”
Other articles by Anthem:
Hans Muysson, Vice President, Product Development, Schawk, Inc. suggests there may about to be a revolution in Russia
Mon 11 Mar 2013
Anthem Worldwide, part of the brand development division of Schawk, Inc. (NYSE: SGK), whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced that its San Francisco office has been distinguished by Print magazine as a winner in the 2012 Regional Design Annual.
Wed 31 Oct 2012
As I’m a native Brit living in Singapore, my first sighting of Waitrose private label tea on the shelves of my local supermarket was cause for a minor celebration.
Wed 15 Aug 2012
David Timothy, Senior Account Director at brand development and packaging design agency Anthem Worldwide explains why mid-range brands need to be brave - or be squeezed.
Mon 14 May 2012
The York office of Anthem Worldwide helped turn a little boy's dream to become Willy Wonka for the day into reality
Tue 03 Jan 2012
By: Jonathan Williams
By: Jonathan Chadwick
By: kitten mitten