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RK Supply Chain appoints TheAgency for sales focused rebrand

Posted by: TheAgency

Date added: Mon 27 Apr 2009

Leading brand response consultancy TheAgency has worked on the new brand for RK Supply Chain (RKSC), one of the leading global supply chain recruiters.

The rebrand has included the launch of a new jobsite, banner advertising, email communications programme and literature, all supported by a heavyweight trade press campaign and sponsorship programme.

TheAgency was appointed to reposition the brand in the market to enable RKSC to develop more sales focused communications. The company has been extremely successful over the past 12 years, but a strategy for growth, coupled with tougher competition and aggressive market conditions have triggered a need to emphasise its brand position, and lay the foundation for a number of new service offerings.

As part of the campaign’s creative solution TheAgency commissioned a satirical contribution by Terry Brain, the man behind some of the Nation’s favourites, such as The Clangers, Trap Door and most recently Flanimals from Ricky Gervais.

Miles Mcloud, Managing Director for RKSC, says, “We currently have a market leading offering, and are one of the only global supply chain specialists. As part of our growth plan we have recruited a larger senior management team and we are launching a number of new service offerings. We appointed TheAgency as an integral part of our business moving forward. Their innovative approach to communications will help us focus on our market, and open up opportunities to utilise new technologies and digital targeting techniques that will drive more business and save us money.”

He continues, ”So far, the new brand has worked well from both a new business point of view and from an internal team building perspective. We are very pleased with the results, and look forward to seeing the positive effect on our bottom line. TheAgency has made the most complex problems seem simple, and working with them has been fun and an experience.”

Saman Mansourpour, co-founder of TheAgency, says, “RKSC has a dynamic approach to business, and is not afraid to embrace cutting edge techniques to help them drive greater distance between them and their leading competitors. We were also delighted to have Terry on board. His experience and creative vision made for a sparkling result, and together we’ve ensured that RKSC really stand out from the crowd, and that every communication goes hand in hand with a convincing sales led proposition.”

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