Red Produce A Crowd of 1.2 Million For Tennents
Posted by: Bubble & Squeak
Date added: Thu 22 Jul 2004
Production Co: MTP
Director: Martin Wedderburn
Producer: Simon Mallinson
VFX: Chris Mortimer
VFX Producer: Rebekah Hay
Compositors: Chris Mortimer, Gary Brown
Matte artists: Alex Guri Chris Major
Dubbed the 'Big Gig' the spot follows groups of young people as they head toward an impromptu concert headlined by the band 'Franz Ferdinand'. The groups turn into crowds, the crowds get bigger, until a massive audience of over 1.2 million is revealed at the end of the film.
The challenge for Red's head of VFX Chris Mortimer was to plan the execution of the various shots in the script given that budgetary requirements had limited the production to 100 extras. This meant as many as 20 passes were required for some shots. The sheer quantity of passes required eventually negated the use of film and it was decided to go the HD route. The band actually performed to only 100 people.
To add to that, the whole film had a 10-day shoot scheduled in 4 cities (Belfast, Glasgow, Edinburgh, Aberdeen) and all at night. The tight shooting schedule allowed only the most minimal lighting and greenscreen deployment.
This provided tricky conditions for multiple pass compositing, but there was at least the bonus of having no film weave to contend with. Red overcame the biggest of the issues with many long hours of rotoscoping used to separate the passes of crowd from the background in order to build up the layers.
Two of the final shots were helicopter top shots. These required a crowd that seemed to be the 1.2million people who have attended T in the Park gigs over the years. The only practical option was to generate the crowds in 3D. Red worked in close collaboration with Redvision who have their own proprietary crowd replication software called 'Legion'.
The shots were filmed with a reference group spread around the frame. Lamps were used as tracking references. Tracking was done at Red using Boujou bullet. The tracking data was exported in Maya format to be used by the 3D team.
Other articles by Bubble & Squeak:
Prime Television, one of the UK's leading broadcast facilities, announced today a joint marketing initiative with Sony to promote its new High Definition HDW-730S HDCAM camera.
Wed 04 Aug 2004
ukshowreels, a new joint venture from BEAM.TV and the Advertising Producers Association (APA), is a website collating and displaying APA members' directors reels.
Fri 14 May 2004
Product: Nike Title: Euro 2004 - "The Other Game"
Thu 08 Apr 2004
Kosovo's national independent television station, KohaVision, has purchased its second ON-AIR Central broadcast automation solution from ON-AIR Systems, to automate its expanding playout to air workflow.
Wed 07 Apr 2004
BEAM.TV and IMD (Independent Media Distribution) are working closely together to create a pioneering digital delivery package for advertising agencies.
Wed 07 Apr 2004