Read My Lips: Using QR Codes to Bring Recruitment Advertising to Life
Posted by: Mason Zimbler
Date added: Tue 16 Aug 2011
Mason Zimbler is a creative marketing agency and specialist in the technology sector, producing integrated B2B and B2C campaigns for global organisations. When we were planning a recruitment drive for our agency, it was important that
i) our campaign stood out from the crowd; an
ii) we were able to demonstrate that our passion for the tech industry goes deep.
So we devised a simple press ad for the back page of The Drum magazine; a full page ad featuring a photograph of my face alongside a QR code. Activate the code and lay your mobile ‘phone over my mouth and the ad comes to life via a video message.
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