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Peugeot Behind The Scenes Ad Crafted Only From Paper

Posted by: Creativematch

Date added: Thu 02 Feb 2012

Loads of patience, no CGI and a lot of paper

 Peugeot want to take you behind the scenes of the making of their latest TV ad, crafted entirely from paper. There are dozens of paper cuts, hundreds of Peugeot models and an infinite amount of patience.

Peugeot didn’t take the easy option and animate in CGI. They looked for something different, something more authentic and crafted to reflect Peugeot’s philosophy for designing their vehicles.

With that in mind, Peugeot asked London designer Kyle Bean and director Joseph Mann to make this Peugeot commercial entirely from paper.

This TV ad is to promote/ raise awareness of a Finance Offer Peugeot UK are currently providing on certain, new Peugeot models. The Finance Offer is called ‘Just Add Fuel’. Basically the finance covers all of your monthly motoring costs, except fuel (insurance, road tax, servicing, roadside assistance & warranty). It will be running on TV throughout Q1.

You may recognise the voiceover on the TV, the actor John Simm is the voice of Peugeot UK advertising for the next 12+ months.

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