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Obergine launch new trade website for rebranded CyT UK


Obergine launch new trade website for rebranded CyT UK

Posted by: Obergine | Date added: Tue 26 Apr 2011

Oxford based web design, digital marketing and branding agency - Obergine - is proud to have created a new brand identity and trade website for CyT UK – the UK’s leading distributor of premium wines from the Americas.

Obergine have designed and developed the website to better enable CyT UK to reach and serve its trade customers and kick-off a re-branding exercise for its UK operations.  The new website will provide a central hub of information and resources on all Concha y Toro’s wineries and brands and will report on developments at CyT UK. 

The new website also features:

  • social media integration with a dedicated CyT UK Twitter profile http://twitter.com/cyt_uk
  • email newsletter subscription opt-in
  • UK regional stockist search allowing user to easily find wine brand in their area
  • news and events blog frequently updating users on new product launches, marketing and promotional initiatives, as well as focus on key industry issues supported by CyT UK
  • comprehensive information on CyT UK’s complete range of wines from the Americas, together with profiles of our wineries and winemakers
  • dedicated resources section will also allow customers to download brochures and other sales support material

In addition to the front end features, the website is fully supported and integrated with the Kentico CMS - allowing CyT UK to manage and maintain content quickly and easily on an on-going basis.

Simon Doyle, co-general manager of CyT UK, comments:

“CyT UK’s new trade website is an invaluable addition to our existing marketing resources.  It will enable us to communicate all the exciting developments for Concha y Toro’s wineries and brands, as well as keep customers and trade partners in touch with our activities in the UK
 market. Our website has been designed putting user needs at the forefront.  Its intuitive navigation and usability will allow our customer to quickly and easily download support materials, as well as browse all the product information and updates.”

The new CyT UK website can be found at http://www.cyt-uk.com.

Obergine is a web design, digital marketing and branding agency that specialises in the production of online and mobile marketing and business solutions that combine creativity with robust technology and sound strategic planning.

 

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Obergine

http://www.obergine.com

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Telephone +44 (0)1865 245777

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