Obergine Create Mobile Site for Britain’s Longest Show Cave – White Scar Cave
Posted by: Obergine
Date added: Thu 03 May 2012
First opened to the public in 1925, White Scar Cave is located within the Yorkshire Dales National Park and receives over 60,000 visitors each year.
Following the successful redesign of the White Scar Cave website and social media channels by Obergine in May 2011 – the website has attracted more than 135,000 unique visitors since then and access via mobile devices growing by 150%. This meant more than a quarter of all users accessing the website via a mobile device and led to a dedicated mobile site being commissioned by the tourist attraction.
The mobile site at http://m.whitescarcave.co.uk includes a reduced set of the overall site content and focuses upon six key areas that include opening times & prices, how to get there, important information, cave highlights, cave facilities and local information allowing the site to provide mobile users the most crucial information they need to plan a visit.
The mobile site content is automatically synchronised using the same Kentico CMS that powers the main website to maximise the efficiency of website content management processes.
The mobile site is easy to navigate on touch screen phones and is fast to load on mobile devices; it encourages the public to join the exploration of the cave and browse tour information wherever they are. The site has been designed in accordance with Google’s GoMo best practice guidelines to ensure that the mobile user experience is maximised.
And finally, the mobile site has been search optimised so that it automatically detects people using mobile devices that find the website via search engines and maps mobile searchers to the most relevant mobile content available.
William Bagshaw, White Scar Cave Managing Director says:
“Mobile is becoming a key sales driver for our business, so we are delighted with the attractive easy-to-navigate mobile web platform that Obergine has designed and launched for us.”
The new White Scar Cave mobile site can be found at http://m.whitescarcave.co.uk.
Other articles by Obergine:
My Life My Choice launches a new infographic about health problems of people with learning disability
Obergine a creative marketing and branding agency, designed an infographic for My Life My Choice, self-advocatory charity for people with learning disability.
Mon 18 Feb 2013
Online gift retailer Past Times launches ‘reverse auction’ in run up to Valentines. Followers can tweet the link of a selection of Valentines gifts, working collaboratively to bring down the price.
Mon 04 Feb 2013
Psychotherapy Excellence is the first website of its kind in the UK, providing tools for psychotherapy practitioners to monitor their training history easily.
Mon 14 Jan 2013
Award winning creative web design and digital marketing agency - Obergine - have released a new infographic that presents latest insights about UK Mobile Marketing trends.
Wed 02 Jan 2013
White Scar Cave mobile site, designed and developed by Obergine is in the running for two digital marketing awards this year.
Fri 23 Nov 2012
By: Jonathan Williams
By: Jonathan Chadwick
By: kitten mitten