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New TV Ad Is Far From Stationery

Posted by: Gratterpalm

Date added: Mon 16 May 2011

Gratterpalm, the North’s leading advertising agency, has put pen to paper and finger to keyboard, with its latest integrated campaign to re-launch office supplies brand, Viking, the direct mail and e-commerce channel of Office Depot.

Featuring the voice of Chris Evans, the TV and radio ads present Viking as an office one-stop-shop and will run with the strapline, ‘All the inspiration your office needs.’ The campaign aims to illustrate the diversity and breadth of the brand and to encourage new and existing customers to explore Viking’s offerings.

Housing a vast array of products and services both for corporate and personal use, the Viking TV ad details how one company orders through Viking online and consequently, wins a new business pitch. The advert concludes with the office members cheering and a colleague being thanked for her efforts with a bouquet of flowers.

John O’Keeffe, commercial director at Office Depot and Viking, said: “The decision to rebrand Viking is a strategic decision motivated by changes we are seeing in the office supplies marketplace. The new brand is intended to appeal to a more diverse customer base, while taking our existing customers with us.”

Rick Ward, creative director at Gratterpalm, said: “The campaign aims to showcase the versatility and relevance of the Viking brand, which is why we took the decision to include scenes both in and outside of an office environment to better reflect how we all work today.

“The re-launch of Viking is an exciting campaign for Gratterpalm to lead as it draws on the expertise across our business, including broadcast, digital and research. We are looking forward to helping Office Depot achieve its ambitious plans for the brand in 2011.”

As well as the creation of a national TV and radio campaign, Gratterpalm has also developed the brand online, with content on the new website which will be given a soft launch on 10th May 2011, and an ongoing campaign of interactive display ads, flash games with community leagues and social media activity.

The 30 second TV advert is set to be aired on 16th May 2011 on the Sky network including the ITV2, Dave, Discovery and Paramount channels, for four weeks. From 30th May 2011, there will also be a two week radio presence on the Heart network, followed by a two week poster campaign on the London Underground.

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