New Line Up at Experiential Agency
Posted by: Line Up
Date added: Thu 08 Mar 2012
Jess Littman, who joined Line Up as a senior producer last year, has been promoted to Head of Events (B2B), whilst content producer Lawrence Andrews has been promoted to Head of Content, with responsibility for all video, digital, animated and app-based content development. They join Rupert Cheswright, Head of Experiential, Kate Gunn, Head of Logistics and Mark Bell, Technical Director, in a new five-strong senior management team.
At the same time, long-standing senior producer Kath Wallace has been promoted to Associate Director. She will work alongside managing director Rob Leach and finance director Gerry O’Leary on the overall strategic direction and growth of the agency.
Collectively, the new senior management team is tasked with exploring imaginative new ways of delivering rich event, video and digital content for clients in the corporate event, consumer brand experience and incentive travel markets.
“These changes are about enhancing the service we offer our existing valued clients in terms of new ideas and technologies, whilst also attracting fresh interest from other like-minded businesses and brands,” said Rob Leach, managing director of Line Up. “2012 is already shaping up to be our best year ever by some way, and this new structure gives us the right platform from which to build on that success.”
Rob Leach added:
“I’d also like to take this opportunity to thank everyone in the industry for their on-going concern and good wishes for my co-director, Duncan Beale, who suffered a major brain haemorrhage at the beginning of last year. Duncan continues to make a slow but steady recovery, and though he is not actively involved in the business at present, I know he is immensely proud that Line Up remains such a force in the industry thirty years after he first founded it.”
Line Up is an award-winning experiential marketing and content creation agency, based in London. The focus of all Line Up’s work is audience transformation – setting out to change the way people think and feel about brands through engaging live events and content creation.
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