Loaf Launch Coco's Fortune For Fashion Finder
Posted by: Loaf Creative
Date added: Wed 30 May 2012
Design and Interactive Agency, Loaf, who helped Fashion Finder to rebrand Rare London, were tasked to make Coco's Fortune a must-have label for the fashion conscious young woman. The look is based on the travels and discoveries of a free spirit, Coco, whose whimsical take on life is reflected in every piece of the sassy and quirky, vintage inspired collection.
Raj Talwar, MD at Fashion Finder commented “The success of the Rare London re-brand meant we were confident that Loaf could breathe life into our concept brand 'Coco's Fortune'. From a very early stage, Loaf helped bring our vision to life, and the team have been instrumental in the delivery of this exciting new brand.”
The team at Loaf brought their creative and digital expertise to the table at an early stage of development and worked on Coco’s Fortune from concept, through to branding, photography, website, video production, garment tags and labels. They also prepared sales tools for initial meetings with Topshop, who have now launched the brand into 20 flagship stores across the UK and online.
"This has been such a fantastic opportunity for us to employ our skills and utilise our experience in the fashion industry to help build and launch this amazing brand. We are determined to help deliver some extremely ambitious plans the group has for the future, and are very much looking forward to growing our relationship with the team." stated Dave Mullen, Creative Director and Co-owner of Loaf Creative.
Loaf are currently helping Fashion Finder create and launch another new women's fashion brand, a darker more mysterious offering, which is planned for launch with ASOS later this year. Watch this space.
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