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Loaf animates The Jockey Club

Posted by: Loaf Creative

Date added: Thu 31 May 2012

Design and Interactive Agency Loaf Creative have continued to develop their working relationship with the biggest commercial group in British Horseracing; The Jockey Club, by creating a new infographic animated film.

The film has recently been launched to coincide with the release of their Annual Review and Outlook for 2012, which is also the first ever sporting Annual Review to be brought to life virtually, using augmented reality via the Aurasma platform.

The Jockey Club, which owns 14 racecourses across Britain, including Cheltenham, Aintree & Epsom Downs is using the new info-graphic film across its online and social media platforms to help raise awareness and build understanding about the unique role it plays driving and supporting British racing.

The short film will also be used to set the scene with potential commercial partners at sports and racing industry events and presentations, and will be used on various media across its estate.

Scott Bowers, Group Director of Communications, The Jockey Club, commissioned and worked with the Loaf Creative team on the project. He said;

"As the second most popular spectator sport in Britain, horseracing has a tremendous story to tell, but in a competitive marketplace, we need to be creative in how we go about it. The team at Loaf Creative have been working with us on a number of digital executions and platforms to help spread the message of The Jockey Club and our sport to a range of targeted audiences.”

“The new infographic film they've produced for us takes our efforts to a new level and is something I'm very proud to be part of. As the number one investor and innovator in British racing, this is where we should be."

Digital Director at Loaf, Matthew Houghton adds; "It's been such a pleasure to continue to work alongside Scott and the team at The Jockey Club to help develop and promote The Jockey Club. It's great to work with a company with similar values, vision and drive as ourselves, and we are confident that the latest animation will add to the success already seen from the partnership.

Loaf are already working on a number of further projects for The Jockey Club, to further build awareness and following through various media.