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Kelkoo improves user experience by making new website more intuitive

Posted by: Monotype Imaging

Date added: Thu 15 Mar 2012

Price comparison website stays ahead of competitors with a new website using Web Fonts from Monotype Imaging

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Kelkoo, the price comparison website founded in 2000, has grown rapidly and today helps customers in 12 markets globally find the best deals on products and services. Working with thousands of brands such as Apple and Nike, alongside retailers like John Lewis, Argos and Tesco, and websites like Amazon and Play it attracts tens of millions of unique users per month helping eight customers every second on average.

Kelkoo’s website is the core part of the business and vital to the brand’s success so in 2011, the company took the decision to completely overhaul the digital experience of its website, turning to Monotype Imaging for help. A revamp of the site's visualisation was needed to ensure customers were provided with the smoothest user experience when searching for products or services. With ani increasing number of competitors in this space too, Kelkoo also wanted to update and differentiate itself further in the market place.

Nicolas Leroy, product director at Kelkoo says, “Our website is our business, so this project was crucial. While we wanted to develop a more emotional feel to the site to distance ourselves from our competitors, it was absolutely crucial that we didn’t lose our brand identity. With new methods of searching on mobile devices such as smartphones and tablets, we had to redesign the website to ensure a positive user experience across all platforms, while at the same time adhering to brand guidelines. ”

Kelkoo contacted Monotype Imaging to source an appropriate web font version of Avenir. The Monotype Imaging Web Fonts team sourced it enabling Kelkoo to update all the titles and subtitles on the site using the Monotype Avenir web font, specifically created for usage on digital devices. The team has been able to change the site from a purely functional tool to a more human website, setting it apart from its competitors and creating an enhanced user experience.

Web Fonts has provided Kelkoo with support for over 40 major languages, reducing the amount of development time taken to optimise the site for different countries.

Nicolas concludes, “We are delighted that Web Fonts has helped us to implement our new brand guidelines in a timely fashion and saved our developers time when optimising for different countries as we continue to grow.

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