Jonathan Chadwick gives Website Artistic Type Makeover
Posted by: Artistic Type
Date added: Tue 08 Jun 2010
When the Artistic Type website was originally set up a couple of years ago, it was all 'me', 'me', 'me' - a platform to voice my personal crusade against the digitisation and de-humanising of everything design related.
It also gave me somewhere to present my illustration work. I began to recognise recently though that it maybe wasn't very user or business friendly.
For example, images whilst obviously important, were perhaps presented at too big a scale. And did viewers really want to know how I'd produced something or just what I'd produced?
The website has now had a bit of a spruce up - to more clearly show off what I've been working on. I've re-catogorised my work, highlighting my scraperboard illustrations and then later demonstrating how they've been employed on packaging for example.
I've also displayed my illustrations in a way that allows for more images to be viewed at once, in a gallery format. They can also be expanded, displaying the project details only when the viewer wants them.
Stylistically, the colour palette and header graphic have been amended too. I wanted the whole site to feel more 'organic', representative of a more 'hands on' approach. I've presented the images as though they are postcards or sheets of paper on a work surface to further illustrate their hand crafted nature. Deepening the background colour also appears to 'lift' the images.
Other articles by Artistic Type:
Cheshire based illustrator Jonathan Chadwick has recently illustrated the set design for Anya Hindmarch's London Fashion Week Show which highlights her Spring Summer 2013 Collection.
Tue 25 Sep 2012
Hand illustrated medieval stained glass window design by Jonathan Chadwick at Artistic Type sees the light of day.
Tue 10 Apr 2012
Graphic designer and illustrator Jonathan Chadwick has produced an Artistic Type book for Absolut Vodka's On-Trade communications.
Wed 01 Jun 2011
Macclesfield based graphic Designer and Illustrator Jonathan Chadwick has recently produced a website for his father Richard Chadwick, to show off his interior marker rendering visuals.
Tue 26 Oct 2010
Jonathan Chadwick at www.artistictype.co.uk has recently re-designed a website for a client using Google's Blogger technology.
Sun 10 Oct 2010
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