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JCB Hillhead outdoor exhibition 2012: Corporate Marquees and Equipment Demonstration in Buxton

Posted by: Envisage

Date added: Thu 28 Jun 2012

Envisage worked to recreate the professional indoor arena feel in this new challenge JCB set them in creating an outdoor exhibition for Hillhead International Quarrying and Recycling Show 2012.

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JCB set the Envisage team a new challenge with their outdoor exhibition event stand for the Hillhead International Quarrying and Recycling Show 2012. At the event, which took place in Buxton, Derbyshire from 19th-21st June JCB gave live demonstrations of their machinery at the quarry face but maintained a corpoate image with marquees positioned around the exhibition.

Hillhead is the biggest construction show in the UK, giving farming, mining and quarrying industry professionals a chance to see some of the biggest competitors in machinery manufacture give live demonstrations of their new lines of equipment. Envisage worked hard to recreate the professional indoor arena feel they are more regularly called upon in the large exhibition space at Hillhead to highlight the JCB product line.

To give JCB a strong presence at the event, Envisage supplied two large marquees in different locations at the quarry exhibition site. One provided hospitality and catering for the exhibition visitors while the other was constructed to facilitate any finance or customer service inquiries people may have had.

The marquees were afforded a more corporate feel and large format graphics were constructed using the special 'Crystal Wall System' and audio-visual resources to deliver concise information to exhibition visitors in an accessible format. A 13m high iFly screen operated by a giant mechanical arm, reaching a 360º range of movement made the JCB range visible for all potential customers to see in this large exhibition space. The iFly has revolutionized outdoor exhibition visuals in presenting the most flexible LED screen, which, like a giant billboard requires no assembly or set up time.

Envisage have also worked with JCB on some of their indoor exhibition events, and look forward to doing so again in the future.  

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