Posted by: Biles Hendry | Date added: Thu 31 Mar 2016
Biles Inc. was briefed by Superdrug to extend its best selling Solait sun lotion range to include Infrared protection variants.
Damage from infrared rays is relatively unknown in the UK but awareness is growing quickly in markets such as Australia. Superdrug is launching special products that help ensure the consumer has protection from infrared rays as well as the normal 5 star protection UVA/UVB offering in sun care lotions.
Biles Inc. developed a strengthened pack architecture to build added value to the range and introduced an extended colour palette to signify the key differentiator: Infrared protection.
The resulting design features a pictographic representation of the layers that different types of rays penetrate, to quickly and simply communicate the benefit of infrared protection. It is sold in a tube with an outer carton that further builds quality perception and helps justify the price premium over the core range.
Creative Director Anthony Biles commented, ‘Solait is a fantastic brand, one from Superdrug’s top echelon. This innovation places Solait ahead of a majority of its competitors and our design solution delivers confidently against this leadership position’.
The new range is launching across Superdrug stores over the coming weeks.
Superdrug asked Biles Hendry reinvigorate their range of dry shampoos, to give the reformulated products, packaging that would show the Superdrug offering to be a worthy competitor to market leader Baptiste.
Date added: Fri 20 Jan 2017
Leading UK wine maker and importer Boutinot asked Biles Hendry to rebrand their Montevista range, a selection of Chilean wines comprising a Sauvignon Blanc, Chardonnay, Rosé Sauvignon Blanc, Merlot, Cabernet Sauvignon, and a Carmenère.
Date added: Mon 16 Jan 2017
Biles Hendry was briefed by Lidl to create a range of more premium Scottish biscuits for the UK market.
Date added: Tue 10 Jan 2017
Biles Hendry was asked by leading UK wine distributor and producer Bibendum to create a new range of Argentinian wine, consisting of a Pinot Grigio and a Malbec.
Date added: Wed 04 Jan 2017
February sees Ella’s Kitchen® rolling out new packaging for their baby dry cereals, with design by Biles Hendry
Date added: Mon 01 Feb 2016