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i-kube looks to expand following appointment of TheAgency

Posted by: TheAgency

Date added: Fri 19 Nov 2010

i-kube, the specialist motor insurer for young people between the ages of 17-25, has appointed TheAgency to conduct a rebrand and marketing initiative following a successful 3-way pitch.

The insurer offers reduced premiums for 17-25 year olds on the proviso that they do not drive between 11pm and 5am.  If they choose to drive within these hours, they are still fully insured but an additional premium is charged. TheAgency will completely redevelop i-kube’s identity from logo, through to tone of voice, advertising and digital presence.

Nigel Lombard, managing director of i-kube says: “TheAgency’s creative and strategic flair combined with their experience and approach made them the logical choice, which is crucial to our brand's development.  We’re really excited about working with them.”

Through the use of innovative in-car tracking systems i-kube can monitor the vehicle's movements ensuring the driver receives the most appropriate and economical insurance package on offer. The tracking device also offers increased security as the vehicle can be traced in the case of theft.

Saman Mansourpour, partner at TheAgency, says: “We’ve got great experience in the financial services and youth market.   This combined with the insight that the research uncovers will help us to position i-kube as a standout motor insurance brand.”

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