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G2 Joshua Launch Nectar Campaign

Posted by: G2 Joshua

Date added: Thu 21 Jun 2012

Nectar, the UK’s largest loyalty card programme, has launched a TV campaign to raise awareness of the advantages of engaging with Nectar’s various online eShops (www.nectar.com/eshops).

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The campaign, devised by integrated communications agency G2 Joshua, reminds card holders they can collect points online in addition to the physical check-out.

The one-off campaign introduces a literal ‘gift-horse’, a miniature horse that approaches an unsuspecting customer in bed at night. The quirky character communicates via flash-cards held in its mouth, and reminds the bewildered customer that card-holders are able to gather additional Nectar points online.

G2 Joshua commissioned the renowned puppeteers behind the iconic Spitting Image television programme to bring the gift-horse to life. The hand-controlled puppet is based on original designs developed by G2 Joshua, which mirrors the distinguishable purple Nectar branding.

Bobby Hui, Executive Planning Director at G2 Joshua comments: “We wanted to develop a genuinely disruptive and creatively engaging way to remind Nectar card holders that they have the option of shopping via eShops. It is hoped the proverbial gift horse will capture the imagination of the public and encourage collectors to engage with this valuable online platform.”

James Frost, Marketing Director at Nectar adds: “The gift horse creative perfectly brings to life the eShops messaging in a light-hearted, yet informative way, which truly reflects the Nectar personality. With more than 500 fantastic partner brands online, rewarding Nectar cardholders on their spend; we really feel it’s a no-brainer for online shoppers to log on to Nectar.com and make sure they earn Nectar points. Those who miss out really are looking a gift horse in the mouth!”

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