Posted by: Five By Five | Date added: Wed 07 Mar 2018
Launch marketing specialist Five by Five has today appointed Paul Cottrell, former Creative Director at McCann and Ogilvy, as the agency’s new Executive Creative Director.
Reporting to global CEO Nick Lawton, Cottrell will be accountable for Five by Five’s UK output while also collaborating with the agency’s creative directors in Sydney and LA on global client launches.
Cottrell has spent over twenty years in the industry developing top drawer campaigns for brands including Sony, Samaritans, Honda, Playstation and Lucozade, garnering awards at Cannes, D&AD, Caxtons, Folio, MADC, London International and more. He has worked across a range of industries including FMCG, automotive, banking, insurance, telecommunications, tourism, healthcare and government sectors.
Nick Lawton, global CEO at Five by Five, says: “Paul’s creative credentials speak for themselves - his work is of the highest calibre. What’s equally important is that he’s a great cultural fit, truly aligning with our values here at Five by Five. With Paul onboard, we’re ready to deliver on our 2020 vision and goals.”
Paul Cottrell, Executive Creative Director at Five by Five, adds: “During my career, I’ve been lucky enough to drive the success of many local, national, and blue-chip global brands. Five by Five has a talented team with some fantastic clients but what is particularly exciting for me is that they have a clear vision and purpose - to be the most effective launch agency in the UK. I can’t wait to get stuck in and help drive this ambition.”
Professional performing arts school, Stagecoach, has announced a global brand refresh, and has appointed launch specialist Five by Five as lead creative agency for the project.
Date added: Mon 19 Nov 2018
SunLife has launched an integrated campaign in support of its new Guaranteed Funeral Plan. The drive, delivered by launch specialist agency Five by Five, spans out-of-home, experiential, DRTV, radio, door drops, direct mail and local press ads.
Date added: Tue 16 Oct 2018
Launch specialist agency Five by Five has announced the creation of its Launch Marketing Council: an official panel of experienced marketers, investors and founders that hold roundtables discussing launch marketing, with the aim of promoting and establishing it as a discipline in its own right.
Date added: Tue 31 Jul 2018
The Caravan Club has launched its latest campaign aimed at igniting a passion for caravanning in those that have never experienced it for themselves before. The ‘Find The Freedom’ campaign, handled by Five by Five, aims to increase awareness of the delights of UK touring and its viability as an affordable and flexible holiday option.
Date added: Tue 09 Aug 2011
This month, Garmin UK is asking fans to share their favourite things on Facebook and enter to win a just launched GTU 10, a GPS-enabled tracking device that attaches to anything, from golf clubs to laptops, pets – even children – allowing you to view the whereabouts of your most treasured things at any time.
Date added: Mon 01 Aug 2011