EngageSciences Expands Service with Pinterest
Posted by: EngageSciences
Date added: Mon 14 May 2012
EngageSciences, Europe’s fastest-growing social media marketing platform has launched Pinterest Integration into its service, meaning brands can now, as standard, create Pinterest-style walls on their Facebook page and then pin that content around a hashtag to Pinterest.
The integration of Pinterest into EngageSciences’ platform will allows clients to reach their consumers in a new, visual way through each of their social media initiatives. Repinning will drive the spread of campaigns, and deepen engagement through fans and pinners adding their own content.
Tom Huxtable, CRO/CMO of EngageSciences said: “Pinterest offers great potential for deeper engagement with consumers and our clients are keen to exploit this new marketing tool. We are sure Pinterest is going to expand even further and we wanted to make sure our clients are ahead of the curve and have this great new tool as standard.”
In addition to the Pinterest integration, EngageSciences has introduced Instagram-style filters to enable fans to give their photos or content a different look when they upload content.
The first client to use this new functionality is US coffee brand Peets Coffee to support their Do-Good initiative. Photos from the Peet’s Do Good collage were pinned to Pinterest with the hashtag ‘Do good’. People then re-pinned them to spread the message.
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