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D&AD Student Awards 2005

Posted by: Creativematch Graduate Recruitment

Date added: Fri 01 Jul 2005

Dog poo spray wins D&AD Student of the Year

D&AD Student Awards 2005

On 30 June 2005, as part of D&AD Congress the most talented students from creative courses around the world will be presented with D&AD Student Pencils, cash prizes and work placement opportunities at a special Awards Ceremony & Dinner at Old Billingsgate, London.

Winning a D&AD Student Pencil and being featured in the D&AD Student Annual is the most effective way for students to stand out from the crowd and make an impression on the creative industry. To be in the running over 2,500 students entered the D&AD Student Awards 2005. The 29 briefs were set by leading brands and agencies such as Heinz, Virgin Atlantic, Greenpeace, Adobe, Procter & Gamble, WWAV Rapp Collins, The Science Museum and Tequila London. Categories include Ambient Media, Direct Mail, Poster Advertising, Graphic Design, Website Design and Environmental Design.

The D&AD Student of the Year Award 2005 was won by a team of talented students from China. They are WeiWei He, Chuan Shi and Wen Ying Lu studying at Central Saint Martins College of Art and Design, who won with their excellent work for Dog Poo Spray in Product Design & Innovation, sponsored by British Aerosol Manufacturers' Association.

Garrick Hamm, Creative Director, Williams Murray Hamm and D&AD Education Chairman adds, “I always hope to come away from student judging with the names of a couple of new, exciting creatives, or a killer idea to share with the rest of my studio – but nothing prepared me for dog shit! Not only was this a clever, environmentally useful idea but it was extremely well thought through and the execution was slicker than an Italian racing driver. If these creatives haven’t got jobs by the end of the summer, please send me an email…but I have a funny feeling they will be busy.”

The WPP Bursaries provide a valuable addition to D&AD’s existing education programmes and D&AD is proud to announce that in 2005 four have been awarded. Ted Heath, Copywriter, Rainey Kelly Campbell Roalfe/Y&R says of the bursaries, “No heated debates. No creative strops. No agreeing to disagree. The ability of cream rising to the top made our choice of nominations not only easy, but obvious.”

Greenpeace provided a very topical brief in the Illustration category where students were asked to ‘Combine organic illustrative techniques with a strong visual idea to convey a message concentrating on either Oceans, Forests or Climate’ - timely for the G8 Summit. There was a first prize won by a team from Central St Martins College of Art, two second prizes and two commendations in this category.

Students from the country of Georgia entered for the first time, one of which was selected for the D&AD Student Annual. The brief was to create a poster for Awareness of Buglife - The Invertebrate Conservation Trust. The Georgian entry was created for the Poster Advertising category and is called “For Me, For Buggy.” Germaine Greer is the Trustee for ‘Buglife’.

Matthew Keon, Senior Creative, FCB, says “It was very encouraging to see such a high standard and the varying levels of creative thinking. It was all about judging what did the job in a fresh way – not easy. Personally, I wanted to commend the spoon idea ‘For Me, For Buggy’. Was it commercially viable? No. Did it get the message across?

Not entirely. But it was a very brave and confronting idea and that’s why I loved it so
much. We shouldn’t be afraid to push the boundaries and for me this poster did just
that.”

The July ‘Photographic’ issue of Vice magazine will be running a winning ad from the Press Advertising category which is sponsored by Images of Disability. The category was a collaboration between Carhartt (clothing label) and COI who wrote the brief together (Images of Disability is a government initiative within the Department of Work and Pensions, for which COI is responsible for all communicative output). Vice is running the ad, “Camper Van” by Phoebe Coulton and David Goss of Central St. Martin’s, for Carhartt Clothing.

On the category itself, here's what two of the judges had to say:

Vicky Ghose, Creative at agency HHCL/ Red Cell “The difficulty with this brief came in tackling images of disability in a positive and challenging way (avoiding the pitfalls) that was right for the brand and original. The ‘camper van’ work challenged perceptions without being too heavy handed and was really on-brand. The ‘label’
screenprint had a good look to it, again felt on-brand and challenged the images of disability issue head-on.”

Kate Harrison, Head of UK Marketing, Carhartt explained, “Some represented the brand but not the disability and vice versa. The ‘camper van’ piece was instantly useable – ageless, sexless, raceless and showed that people with a disability have lives too.”

 

Creativematch Graduate Recruitment

http://www.creativematch.com/students/

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Esher
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0845 676 2250

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