Cross-category POS highlights ASDA's 'Easter Weekend'
Posted by: Gratterpalm
Date added: Thu 01 Apr 2010
As a premium seasonal event, Easter provides a massive opportunity for supermarkets to boost sales across the store. And this year, Asda is hoping to broaden its Easter product range with POS designed to translate seamlessly across multiple categories.
The vibrant POS created by Gratterpalm has a more grown up feel, with a ‘generic’ look featuring daffodils and dandelions designed to sit comfortably alongside any product segment. The design is up-weighted in the seasonal aisle, with the addition of ‘younger’ illustrative elements such as adorable Easter bunnies, bumblebees and chicks.
For the first time a designated ‘kids bay’ will be identifiable in the aisle by a prominent blue colourway and fun-filled interactive floor sticker, bringing together treats for children’s egg hunts and parties. Eye-catching packaging of Easter gifts and treats follows the lead of the POS and creates a consistent look and feel in store.
Away from the seasonal aisle, in-store communications link these traditional Easter categories with fresh produce for family dinners and snack and entertainment ideas for Bank Holiday Monday. The creative is made pertinent in Living and George, using the bumblebee graphic and a more ‘Spring-like’ feel, highlighting ranges such as gardening products and gifts.
Steph Hughes, Events POS Manager at Asda said of the work: “The Easter creative is the strongest we’ve seen yet. What’s key is the flexibility of the design, which translates brilliantly across categories, and works extremely well with our value messaging. ”
Other articles by Gratterpalm:
Just in time for England’s match against Sweden today, leading retail advertising agency, Gratterpalm, has launched the Office Ref mini campaign for Viking, the e-commerce and direct mail office supplies brand.
Fri 15 Jun 2012
Gratterpalm has unveiled its new digital signage project for betting chain Coral at the flagship Westfield Shopping Centre, London
Wed 06 Jun 2012
Leading retail advertising agency Gratterpalm launched its new integrated marketing campaign for high street retailer Greggs this week.
Fri 20 Apr 2012
Leading UK advertising agency, Gratterpalm, has created a new TV ad for Viking, the direct mail and e-commerce office supplies brand, following on from its very successful brand re-launch last year, to further cement the company’s position as the UK’s leading supplier of office products and services to small businesses.
Mon 05 Mar 2012
Gratterpalm, the North’s leading advertising agency, has further expanded its team following the appointment of a senior digital account manager, to work on some of the company’s biggest clients, including Asda, Morphy Richards, Viking and mypetstop.
Tue 18 Oct 2011
By: Jonathan Williams
By: Jonathan Chadwick
By: kitten mitten