Crafted Appoints New Marketing Manager
Posted by: Crafted
Date added: Tue 19 Jun 2012
Ipswich based integrated digital marketing agency, Crafted, has appointed Vicki Cole in the newly created role of Marketing Manager.
Vicki joins from Essex based LapSafe® Products, where she was PR and Marketing Executive for the education brand. Handling public relations campaigns across the regional, national and trade press, Vicki substantially increased awareness of the company and its product range.
Her management of LapSafe®’s social media presence ensured the company received rounded coverage in both traditional and digital channels, including significant growth in followers and activity on Twitter. Her activities with the firm culminated in a highly successful competition, which received more than 7,000 entries from primary school children across the UK.
Vicki brings with her considerable PR, social media, communications and event management experience, having previously worked at London integrated agency Kindred. In her time with the company, Vicki delivered successful communications for organisations including the Chartered Management Institute (CMI), ConstructionSkills and the British Association of Dermatologists.
With both agency and in-house experience, Vicki is ideally placed to promote Crafted and its successes.
Her appointment forms part of Crafted’s overall growth strategy, which saw Business Development Director, Tom Gillman, join earlier this year. In the past 12 months, Crafted has added a further 15 staff to its Ipswich team, with now more than 40 staff based at their offices in Fore Street.
In her role as Marketing Manager, Vicki will oversee marketing communications, PR and internal marketing activities.
“Crafted is not only an agency with a proven track record of digital marketing success, it is a company that recognises the importance of its staff and continues to invest in their development; an offer to work for such an energetic, engaging and face-growing agency was impossible to refuse.”
Brad Warwick, Commercial Director and Co-Owner of Crafted, comments:
“The decision to appoint a Marketing Manager in a newly created role is another strategic move for our business.
“We continue to be successful at retaining our clients and receiving repeat business, since we continually provide our existing customers with new and innovative ways to engage with their target audiences online. Vicki’s appointment will complement the new business activity Tom has been undertaking, and her expertise will help generate greater awareness of Crafted’s digital expertise within East Anglia.”
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