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Could Client Testimonial Videos Work For Your Business?

Posted by: Skeleton Productions

Date added: Tue 23 Aug 2011

Ever wondered why businesses commission testimonial videos? Want to know if it can work for your business? In this article we explore the main benefits of testimonial video production:

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Ever wondered why businesses commission testimonial videos? Want to know if it can work for your business? In this article we explore the main benefits of testimonial video production:

1. Testimonial Videos Are Powerful
A customer checking out your business will be far more inclined to buy your products/services if they feel they can trust your company. A powerful way to endear trust in potential clients is through client testimonial videos. Getting an endorsement from a previous customer will be far more believable to a potential client than the information in your adverts and website.

2. Testimonial Videos Are Affordable
Video is a lot more affordable these days than it once was. This is a direct result of technological advances in the video production industry. This affordability means that producing a client testimonial video is now within the budgets of most small businesses, not just wealth blue chip companies.

3. Testimonial Videos Are Superior To Text
Testimonial videos are much more powerful than typical text based reviews. They communicate in ways plain text and pictures simply can’t. Video is able to show the true emotions of an individual through their demeanour and body language. If you have an enthusiastic, satisfied and happy client on camera your prospective customers will associate your business with that image.

4. Testimonial Videos Can Be Used On & Off Line
Video content can be shown on a variety of platforms (on and off line) e.g. on DVDs, in presentations and on video sharing websites like YouTube . This enables you to feature client endorsements wherever or whenever you want. This allows you to present your customer relationships to potential clients wherever they may be.

Summary
There it is, 4 key reasons to commission a testimonial video for your business. Showcasing client endorsements to potential clients could just be the reason you secure your next major sale. 

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