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Coca-Cola give consumers the chance to win Wii's this Summer

Posted by: Creativematch Graduate Recruitment

Date added: Wed 02 May 2007

Coca-Cola Great Britain (GB) and Nintendo UK have joined forces to deliver a huge nationwide Wii promotion which promises consumers the chance to win gaming prizes.

A unique on-pack promotion will run on 182 million packs across ‘Fanta’, ‘Sprite’ and ‘Dr Pepper’ brands from the 14^th May until the beginning of July 2007. Ten ‘Ultimate Wii Games Rooms’ are up for grabs every day consisting of a Nintendo Wii Console, Wii Sports game, Samsung 26” LCD TV, a mini fridge and a case each of 330ml ‘Fanta’, ‘Sprite’ and ‘Dr Pepper’.

The promotion, developed by communications agency BD-NTWK, is supported by a multi-million pound media campaign, including new 20” and 30” TV advertisements, online advertising and extensive PR activity throughout the duration of the activity.

Wii (pronounced 'we') is Nintendo's new home video game console that represents a radical step into a new era of entertainment. For years, video games have been growing in popularity but also in complexity. With Wii, Nintendo changes the way you play by maximising the fun and minimising the fuss.

The Wii console and its revolutionary motion-sensitive controller, the Wii Remote, have been designed so that anyone can enjoy games, whatever their ability or experience.Wii is also much more than a mere games console. With the built-in Wii Channels you can surf the Internet, edit your digital photos, check the news and weather, and much more.

Simon Pick, Senior Brand Manager, Fanta said: “This promotion marks the start of an exciting summer of activity for our Flavoured Sparkling Beverage brands. The brand aspires to be a credible part of our teen consumers worlds and will reinforce this positioning by giving consumers access to the ultimate Wii experience!”

Ben Taylor, Trade and Promotions Marketing Manager, Nintendo UK added: “Wii is already the must have gadget of the year for people of all ages, this activity will re-enforce our message not just with with hardcore gamers but importantly will also reach everyone in the household including the mums and dads we also want to attract to our products.”

Consumers entering the promotion three times or more will automatically be entered into additional draw to win one of 1,800 Nintendo DS Lite Consoles over a 10-week period starting on the 20^th May. Consumers enter by entering an 8-digit promotional code found under the can’s ring pull or on the reverse of bottle labels either online at www.getupandplay.co.uk

or via a central text to win number.

Packs will be available in supermarkets and thousands of other outlets from the beginning of May 2007.

Retailers will be creating feature and display to raise awareness of the promotion including Sainsbury’s who will have a separate pool of prizes and a separate 'text to win' number meaning a purchase from Sainsbury’s will give consumers two codes for two separate prize draws and a therefore a higher chance to win.