Cleve Gibbon from Cognifide to guest speak at Internet World
Posted by: Elemental Communications
Date added: Fri 20 Apr 2012
Cleve Gibbon, chief marketing technology officer at digital technology agency Cognifide is to guest speak at Internet World 2012.
Internet World is to be held at Earls Court, London 24-26 April 2012 and marks the 20th anniversary of the conference. The organiser UBM state this year is Europe’s largest event - hosting six tracks on cloud and hosting, content management, digital marketing, ecommerce, mobile and social media.
Gibbon’s session entitled ‘Campaign as a Service’, will take place on Wednesday, 25 April from 12:30 to 13:00 in the cloud & hosting theatre sponsored by Sitecore.
Agencies and brands face numerous challenges on various competitive levels not least the economic climate. They also have the addition of more technology savvy consumers being able to filter messages received from the array of channels they use and the marketing they’re exposed to. Gibbon will share how to create digital marketing platforms and technologies that evolve to meet these demands, allowing marketers to focus upon activity that is easier to control, manage, adapt and ultimately be more cost effective.
For more information on Gibbon’s session, visit the Internet World website.
Keep up-to-date with Internet World following on Twitter @IW_Expo and hash tag #IWExpo. Follow everything Cognifide on Twitter from @Cognifide and @CognifideCaaS including updates on Cleve Gibbon’s talk leading up to Internet World and more conference-first announcements.
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