Citroën at Brighton Fringe Festival
Posted by: The Tailor of Shoreditch
Date added: Fri 07 Oct 2011
Citroen created multiple displays and test drive opportunities with a range of cars including their zero emissions electric vehicle and the range of Orla Kiely designed DS3s. The Tailor also employed the Brighton City Singer Choir to mingle and blend in with the crowd. The members of the choir were mixed ages, but the vast majority were over 45. This demographic was chosen so that the choir were the same age as the crowd and could easily blend in.
At the given time, the choir started to sing! The chosen song was ‘I Predict a Riot’ by The Kaiser Chiefs – a song with applicable lyrics and also one that was universally liked and recognised by all age groups.
The choir sang and danced and really engaged the crowd. Passers by joined in, sand and danced around – with many recording the activity on their phones.
The whole spectacle was recorded by Tailor and the resulting film was edited and distributed via YouTube and other viral channels. The YouTube footage has currently had nearly 55,000 views – vastly extending the reach of the campaign.
The Tailor of Shoreditch
http://www.thetailorsworkshop.comAddress
27 Paul St
Shoreditch
London
EC2A 4JU
Telephone
+44 207 382 6200
Other articles by The Tailor of Shoreditch:
Live marketing + social media = True ‘brand friends’
Let’s face it; in today’s economy and technical age you would have to be a total fool to not tie in a social media strategy to any live experience, and in fact I would even argue that a social media experience should in turn have a live strategy aligned to it. The collaboration between the two disciplines is a match made in heaven for those wishing to increase consumer interaction, influence ‘pass it on’ and sharing and indeed a perfect way to increase true "brand friends".
Mon 16 Apr 2012
Collaborations, can they help in an uncertain economy?
Brand and artist collaboration has fast become an effective way to surprise and attract new consumers and fans, and we are now seeing a growth in brand to brand collaboration. There are lots of positive reasons for brand collaborations; they not only refresh the brand’s image and introduce new features and characteristics but can also be profitable for both participating brands.
Mon 16 Apr 2012
The Social Stance Of A Brand
Is just listening enough or should brands be using their findings to communicate back to those they are listening to? Brands and business are facing a variety of challenges in entering the world of social media; an industry designed for us the consumer. So how can we be sympathetic toward their difficulties when all we see are companies such as Coca Cola asking us to ‘Like’ or ‘Retweet’ their latest viral of a man banging a drum produced by Calvin Harris? What’s the relevance of this and why do we need to interact on their level?
Mon 16 Apr 2012
Live marketing + social media = True ‘brand friends’
Ian Irving discusses how live marketing coupled with social media is a match made in heaven...
Mon 12 Mar 2012
Lee Jeans has appointed The Tailor of Shoreditch
Lee Jeans has appointed The Tailor of Shoreditch to create an integrated campaign with retail activity, live events, POP, film and digital amplification across multiple social media platforms – with the campaign closing with a party for competition winners. http://www.facebook.com/leejeansuk
Mon 21 Nov 2011
LinkedIn
YouTube