Checkland Kindleysides Design Temporary Installation for Dr Martens in Selfridges
Posted by: Checkland Kindleysides
Date added: Mon 03 Oct 2011
Open topped glass display cabinets are filled with iconic components of the boots, such as rubber compound and metal eyelets, which contrast starkly with raw metal frames to showcase the four different ranges on offer. Films play out on iPads demonstrating the aforementioned ‘art of industrial manufacture’, with the whirr of the machinery setting the background noise.
Graphics are placed across the existing mirrors, representing the rebellious nature of the brand and communicating the new campaign.
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