Charity Email Record
Posted by: TMB - The Marketing Bureau UK Ltd
Date added: Fri 16 Mar 2012
As TMB’s charity of the year, the JTYAF has received a year’s worth of free email marketing, the first of which was sent last week. The average open and click rate for email newsletters is around 19% so the JTYAF numbers were well above average.
Secretary of the charity Linda Thornton commented; “We're absolutely delighted with the success of our first monthly e-newsletter and the information available at the TMB Report Centre is very easily accessible and extremely useful. To be able to see which articles were viewed the most is helping to inform and improve our future editions. We are so grateful to TMB for this fabulous opportunity.”
E-marketing Consultant Dominic Yeadon commented; “Many of our clients see incredible value in us managing their email broadcasts for them. Through our Report Centre they are able to see exactly who has opened the email and which links they found interesting and clicked through to. The biggest advantage is that key marketing staff can be freed up to concentrate on more important projects, whilst our team at TMB takes care of their e-newsletter for them.”
To view the good work of the John Thornton Young Achievers Foundation please visit www.jtyaf.org
Other articles by TMB - The Marketing Bureau UK Ltd:
Digital agency chooses ‘Charity of the Year’
Tue 12 Mar 2013
Branksome-based Italian restaurant Al Gatto Nero has launched a new website which showcases their delicious selection of traditional Italian cuisine and has an online booking facility.
Wed 19 Dec 2012
Digital agency TMB hosted a highly successful enewsletter workshop on May 16th specifically to help Dorset-based charities get more from their email marketing.
Tue 22 May 2012
Poole-based digital agency TMB has created an innovative new web service which is set to transform the way in which advertisers run campaigns.
Fri 23 Mar 2012
TMB selects their charity of the year. Poole-based digital agency TMB has selected the John Thornton Young Achievers Foundation as their charity of 2012 to receive one year's free email marketing services.
Tue 20 Dec 2011
By: Barry J Macey
By: Alexander Hug
By: Ed Tucker