Posted by: Creativematch | Date added: Tue 16 Sep 2008
Channel 4 has commissioned digital specialists Hot Cherry to carry out a press and PR campaign to promote the launch of 4mations, a new video-sharing animation website www.4mations.tv which brings together the best animation from around the world.
4mations is a collaboration between Channel 4, Aardman Animations and Lupus Films. The new channel will offer animators cash rewards for the most popular content and a chance to pitch for paid commissions, and maybe even get their work on television.
Hot Cherry will promote the site amongst a mainstream youth audience across TV, radio and print and online.
Hot Cherry were specially selected by Channel 4 for this project, and this appointment continues the successful relationship between Hot Cherry and the Channel 4 Corporation. They have worked with Channel 4 since 2005 on various projects including ‘Germ’ - the international Viral Awards and the world’s first viral exhibition at London’s ICA. More recently, Hot Cherry were hired by Channel 4 to promote ‘Osama Loves’ – a project which aims to discover the sunnier side of Islam and by E4 for an online gaming project.
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