Posted by: ButterflyCannon | Date added: Tue 25 Apr 2017
ButterflyCannon have rejuvenated the packaging of the No7 Lift & Luminate franchise, following the successful launch of the redesigned anti-ageing serum in 2016. The portfolio takes lead from the hero serum product, extending the same graphic approach to elevate the perception of the range and clearly communicate the new ‘Triple Action’ benefit.
A refresh and uplift to the core brand colour contemporizes the range, and the satin finish helps to convey the products’ luxury credentials. An iconic graphical device unifies the Lift & Luminate portfolio; recognizable to consumers from the serum launch, the device conveys the science behind the products and the three interconnected droplets represent the triple action concept, the three clinically proven anti-ageing benefits; visibly reduced wrinkles, firmer feeling skin and a more even skin tone in just two weeks.
The rejuvenated brand aesthetic has also been rolled out on the latest addition to No7’s anti-ageing skincare portfolio; No7 Restore & Renew Face and Neck Multi Action Serum, which has just launched in stores across the UK.
Just as on the Lift & Luminate franchise, a refreshed colourway and satin finish adds contemporaneity and premiumness, whilst the refined information architecture on the front of pack improves navigation and introduces the attributes of the innovative new formula in a more easily digestible format. To communicate the complimentary nature of the two franchises, the droplet icon created for the Lift & Luminate franchise is also featured, integrating a subtle profile silhouette to highlight the clinically proven benefits to the face and neck area.
Lara Purcell, Global Brand Director for No7 comments, “The launch of the redesigned Lift & Luminate Triple Action Serum was a great success for the No7 brand, and it was a pleasure to work with ButterflyCannon again to bring the new approach to our Restore & Renew franchise.”
Like the legendary Protect & Perfect serum, the Restore & Renew Face and Neck Multi Action Serum is expected to sell out quickly – when it went on sale last week there were already 10,000 people on the waiting list!
ButterflyCannon create brand positioning, identity & packaging design for Tom Parker Creamery, a range of premium dairy products made from free-range milk & 100% natural ingredients
Date added: Mon 22 Jan 2018
ButterflyCannon win Gold in the Luxury Packaging Awards 2017 & Pentawards 2017 with their packaging design for Grand Vintage Malt 1990, the first release from Glenmorangie’s Bondhouse No.1 Collection
Date added: Wed 18 Oct 2017
ButterflyCannon has designed a new range for Oriflame’s The ONE cosmetics brand. The One Express Collection captures the energetic and creative spirit of a more creative consumer group, attracting consumers who wish to be more expressive with their makeup.
Date added: Thu 24 Aug 2017
ButterflyCannon create brand positioning, identity & packaging design for the world’s first premium beauty range specifically created for women before, during & after pregnancy; Unity Beauty Essentials – The Pregnancy Collection
Date added: Fri 19 May 2017
Glenmorangie Bacalta, Scots Gaelic for ‘baked’, is the eighth addition to Glenmorangie’s award winning Private Edition range
Date added: Tue 07 Mar 2017