ButterflyCannon Redesign No7 Lift & Luminate and Restore & Renew
Posted by: ButterflyCannon
Date added: Tue 25 Apr 2017
A refresh and uplift to the core brand colour contemporizes the range, and the satin finish helps to convey the products’ luxury credentials. An iconic graphical device unifies the Lift & Luminate portfolio; recognizable to consumers from the serum launch, the device conveys the science behind the products and the three interconnected droplets represent the triple action concept, the three clinically proven anti-ageing benefits; visibly reduced wrinkles, firmer feeling skin and a more even skin tone in just two weeks.
The rejuvenated brand aesthetic has also been rolled out on the latest addition to No7’s anti-ageing skincare portfolio; No7 Restore & Renew Face and Neck Multi Action Serum, which has just launched in stores across the UK.
Just as on the Lift & Luminate franchise, a refreshed colourway and satin finish adds contemporaneity and premiumness, whilst the refined information architecture on the front of pack improves navigation and introduces the attributes of the innovative new formula in a more easily digestible format. To communicate the complimentary nature of the two franchises, the droplet icon created for the Lift & Luminate franchise is also featured, integrating a subtle profile silhouette to highlight the clinically proven benefits to the face and neck area.
Lara Purcell, Global Brand Director for No7 comments, “The launch of the redesigned Lift & Luminate Triple Action Serum was a great success for the No7 brand, and it was a pleasure to work with ButterflyCannon again to bring the new approach to our Restore & Renew franchise.”
Like the legendary Protect & Perfect serum, the Restore & Renew Face and Neck Multi Action Serum is expected to sell out quickly – when it went on sale last week there were already 10,000 people on the waiting list!
Other articles by ButterflyCannon:
ButterflyCannon create brand positioning, identity & packaging design for the world’s first premium beauty range specifically created for women before, during & after pregnancy; Unity Beauty Essentials – The Pregnancy Collection
Fri 19 May 2017
Glenmorangie Bacalta, Scots Gaelic for ‘baked’, is the eighth addition to Glenmorangie’s award winning Private Edition range
Tue 07 Mar 2017
Bulleit Bourbon is a Kentucky straight bourbon whiskey, with a high-rye content and iconic frontier inspired bottle. Bulleit came to us to create a new outer pack which would look disruptive on shelf whilst still in keeping with the brand’s straight-talking and authentic character.
Thu 03 Nov 2016
Absolut Vodka is a world-renowned global brand, with an iconic bottle and defined off-trade aesthetic.
Tue 23 Aug 2016
Following on from the huge success of last year’s giftpack, ButterflyCannon were again tasked with creating a highly impactful festive pack for Glenmorangie Original, the brand’s signature expression.
Mon 17 Dec 2012