BrandOpus scoop more silverware at the Design Effectiveness awards
Posted by: BrandOpus
Date added: Fri 17 Feb 2012
BrandOpus scooped three awards at last night's Design Effectiveness Awards, hosted by the Design Business Association in London. The agency's work for Twinings landed two silver awards, while the redesign of UK’s leading honey brand Rowse won a bronze in the branded packaging design category.
BrandOpus have also made a massive jump forward in the league tables, and are now among the five most financially effective agencies in the UK.
The DBA's annual Design Effectiveness Awards are the most prestigious accolade in design, being the only award scheme that uses commercial data as a key judging criteria. As the design industry’s equivalent of an IPA award in advertising, all winners having undergone two stages of rigorous judging, by two separate panels of business leaders, including company directors from Lloyds TSB, Sainsbury's, Samsung and GlaxoSmithKline.
Year after year, winning case studies like Rowse, Earl Grey and Florals demonstrate the excellent value for money and return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve.
Twinings Florals, the limited edition range of four fragrant blends that BrandOpus created, overachieved first year sales forecasts by 157.7%, whilst the relaunch of the Rose Garden blend realised a 1500% increase in sales versus the previous design.
Twinings Earl Grey became the number one selling Earl Grey across all retailers following the BrandOpus redesign, allowing a 29% increase in the rate of sale of Twinings Earl Grey and helping the brand to achieved it’s highest weekly share for three years in both the speciality and Earl Grey markets.
Rowse honey, which relaunched in June 2010 after a BrandOpus redesign, benefitted from11% increase in distribution across major accounts and a 28% increase in consumer awareness of the Rowse brand.
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BrandOpus has designed the packaging for a collection of gifting NPD from Willie’s Cacao. Wonders of the World and Black Pearls are the latest product innovations from the brand currently rolling out onto the shelves of Selfridges.
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