Brandopus rebrands Grove Fresh as Grove Organic Fruit Company
Posted by: BrandOpus
Date added: Wed 10 Feb 2010
The new packaging aims to establish a distinctive identity for Grove Organic Fruit Company to clarify its proposition as a high-end organic juice brand, while retaining a visual link to the existing design.
Paul Taylor, creative director, Brandopus says: ‘We wanted to bring to life the idea of a grove of organic fruit, through a confident pack design that is clearly differentiated from its competitors. The new brand identity is illustrated as part of the grove which continues to grow when the packs are merchandised side by side on shelf achieving brand blocking and impact.’
David Patmore, managing director at Grove Organic Fruit Company adds: ‘We are confident that the new packaging will delight our core consumers and re-engage lapsed consumers with the brand. Brandopus has utilised the existing brand equities and strengthened them by integrating them in the design, which will, in turn, enable us to increase sales.’
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