BrandOpus help Willie’s Cacao taking ‘the adventure of real chocolate’ to a wider audience
Posted by: BrandOpus
Date added: Tue 06 Mar 2012
They are launching seven new products in a new more accessible size, and most notably, branching out into milk and white chocolate. At the same time, BrandOpus have redesigned the range to strengthen the brand identity and simplify communication.
Willie Harcourt-Cooze first introduced people to the delights of the world’s great cacaos, in his Channel 4 TV documentaries and with his Chef’s 100% Cacao cylinders. Now he is making his delectable single estate eating chocolate available in a new, single 50g square. “I want everyone to experience some of the awakening I did,” says Willie. “Like fine wines, cacaos have stunningly individual flavours and few things give me more pleasure than watching someone gasping with delight as this realisation dawns.”
This smaller size follows the 2011 success of the 50g Fruitful range, with its perfect combinations of cacaos and inclusions like Ginger Lime. Now milk and white chocolate lovers too can join the adventures in taste. Milk of the Gods is made with 44% Rio Caribe, its complex notes of coffee and nuts dancing with the milk. The light, creamy El Blanco is a first because unlike most white chocolates, sugar is its smallest not largest ingredient, and it is made with unrefined cocoa butter so maintaining the distinct notes from the cacao.
BrandOpus developed a new confident and consistent identity for Willie’s Cacao, with the individual personalities of each product evoked through the use of colour and distinctive typography. The result is a simplified pack that achieves greater standout on shelf and is easier to navigate.
Willie Harcourt-Cooze of Willie’s Cacao, says, “The BrandOpus redesign will be critical to help new people discover and understand the brand”
The new design hits the shelf in Waitrose and top end independents in February.
Other articles by BrandOpus:
BrandOpus has worked with Badger Ales to create the packaging strategy for the first of its ultimate collector’s ales series. Designed to be the perfect gift for the discerning ale lover, the launch of this limited edition premium ale follows on from the award winning redesign of the Badger brand by leading agency BrandOpus which rolled out onto the shelves in February.
Wed 19 Dec 2012
BrandOpus has announced the opening of a second studio of the multiple award-winning brand design agency in Melbourne, Australia. Although BrandOpus has worked in a global capacity since launch, Australia is the agency’s first studio outside the UK, and the opening follows a period of rapid company growth.
Thu 01 Nov 2012
The New Covent Garden Soup Co. is going back to its roots with a redesign that focuses on communicating the ingredients behind Britain’s best-selling chilled soup brand. The redesign is part of a wide-ranging marketing initiative which reinforce the core message “Fresh from our kitchen to yours”
Fri 07 Sep 2012
Tangerine, the UK's leading independent producer of sugar confectionery and popcorn, have revealed a striking new design for Butterkist popcorn.
Wed 22 Aug 2012
BrandOpus has designed the packaging for a collection of gifting NPD from Willie’s Cacao. Wonders of the World and Black Pearls are the latest product innovations from the brand currently rolling out onto the shelves of Selfridges.
Wed 15 Aug 2012
By: Barry J Macey
By: Alexander Hug
By: Ed Tucker