Blue Marlin scoops two silvers at prestigious design awards
Posted by: Blue Marlin Brand Design
Date added: Mon 20 Feb 2012
Integrated brand design specialists Blue Marlin picked up two accolades at Design Business Association Design Effectiveness Awards last night, demonstrating the agency’s depth and breadth of expertise. The wins, for two vastly different brands, follow hard on the heels of the agency being voted Best Design Agency in food and drink.
The independent agency network, which has operations on four continents, won silver for challenger brand Funkin Mixers and another silver for Shell’s forecourt food and drink offer, Deli2go. The renowned DBA awards are unique in that they are the only awards in the world to evaluate design projects based on hard commercial data. Last year Blue Marlin picked up two silvers for Isklar and Balance Water and in 2010 won bronze for regional retailer Hiho.
Blue Marlin global CEO Andrew Eyles comments: “Winning these two silver DBA awards, one for a multinational corporation, the other for an entrepreneurial challenger brand, illustrates the power of design, whatever the budget size, to transform business aspiration into commercial success. They also provide continued evidence that, after 18 years of building brands, Blue Marlin delivers an equal balance of creative excellence and tangible effectiveness that accelerates companies and secures more profitable futures for all stakeholders.”
Blue Marlin won silver for reinventing what was Shell’s own label food and drink offer, which involved everything from brand proposition and naming to packaging, retail environments and website design. The new brand’s success has seen it rolled out in Canada and five other international markets already. The second silver trophy recognises Blue Marlin’s extraordinarily successful design work for entrepreneurial brand Funkin Mixers, which gained £1m in sales in a year off the back of new look packaging.
Just two weeks ago the agency was voted Best Design Agency in the inaugural FoodBev Awards, which were contested by 105 entrants from 22 countries. Three months ago it scooped two awards in eight hours winning honours in the Marketing Design Awards and the Grocer Marketing and Advertising Awards for Sensodyne Repair & Protect.
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