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Bloom selects TheAgency for online task

Posted by: TheAgency

Date added: Thu 05 Feb 2009

Bloom & Co, the UK’s leading expert jewelry designers and re-modellers have appointed TheAgency to implement their online retail strategy, supporting planning, creative and web development. Their recent move from a leading London brand agency demonstrates their need for a more sales focussed brand response plan.

Bloom & Co launched in 2008, and is the brain-child of the 18-year old jewelry and fine art insurance company LMG.

Rebecca Wright, Marketing Manager for Bloom & Co, says, “We appointed TheAgency based on their experience in the digital arena and brand marketing expertise." Wright adds, "We needed a partner who could take on our web development and had the vision to take our brand to a wider audience. We have ambitious growth plans for the business and TheAgency has the knowledge and expertise to do that and more.”

Saman Mansourpour (pictured), Partner at TheAgency, says, “We are delighted to be working with Bloom and Co, it’s an exciting proposition and a wonderful opportunity to help develop their online brand." He continues, "Bloom’s team all have first class experience gained in the jewelry industry and Rebecca has a wealth of experience marketing big retail brands. So, when combined with our own big brand experience the fit is perfect.”

TheAgency, launched just six months ago, is a new integrated offering to the marketplace bringing together both brand and response.

The founders, Amy Stobie and Saman Mansourpour, spotted a gap in the market, to supply big ideas to companies that wanted to build brands and drive sales from the same budget. It was a simple and yet unique proposition, not yet found in smaller marketing service companies.

TheAgency team has a great pedigree having worked across 20 industry sectors for names such as AA, Lloyds TSB, Visa, Kodak, Pepsi, Thomas Cook and BMW. All of the team share a pedigree of working for leading agencies such as Rapier and TBWA.

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