Posted by: Creativematch | Date added: Thu 29 Nov 2007
Bathstore is making a major splash with a national integrated broadcast, print and online marketing campaign which is set to reach over 35 million potential customers.
The Water Wonderland campaign has been created by WFCA and features an innovative TV commercial which uses CGI technology to incorporate water animation to bring life and movement to the static products being showcased. The 30” and 10” commercial, which is again voiced by Spooks and Cold Feet star, Hermione Norris, carries the strapline "Come in and let us run you a bathroom" and airs across ITV, Channel 4, Sky and otherdigital channels.
As well as placing national press adverts in key titles, WFCA has also produced magazine inserts, leaflets and in-store point of sale to feature as part of the promotion, which aims to highlight the style and quality of Bathstore products and drive customers in to store with a 40 per cent discount offer.
This is the fifth major campaign undertaken by the UK’s largest bathroom retailer this year and follows from the success of its September sale marketing push which reached 85 per cent of the UK adult population and directly contributed to making the sale one of the best in Bathstore’s history.
Brian Harris, creative director at Bathstore, said: “This campaign marks a milestone in Bathstore’s marketing activity as it is the first time that we have used the cutting edge CGI technology in our TV advertising to really bring the brand and our products to life. In doing so, we have been able to achieve a highly visual, impactful commercial that set us apart from the rest of the bathrooms market.”
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