Bathstore makes a splash with major marketing campaign
Posted by: Creativematch
Date added: Thu 29 Nov 2007
The Water Wonderland campaign has been created by WFCA and features an innovative TV commercial which uses CGI technology to incorporate water animation to bring life and movement to the static products being showcased. The 30” and 10” commercial, which is again voiced by Spooks and Cold Feet star, Hermione Norris, carries the strapline "Come in and let us run you a bathroom" and airs across ITV, Channel 4, Sky and otherdigital channels.
As well as placing national press adverts in key titles, WFCA has also produced magazine inserts, leaflets and in-store point of sale to feature as part of the promotion, which aims to highlight the style and quality of Bathstore products and drive customers in to store with a 40 per cent discount offer.
This is the fifth major campaign undertaken by the UK’s largest bathroom retailer this year and follows from the success of its September sale marketing push which reached 85 per cent of the UK adult population and directly contributed to making the sale one of the best in Bathstore’s history.
Brian Harris, creative director at Bathstore, said: “This campaign marks a milestone in Bathstore’s marketing activity as it is the first time that we have used the cutting edge CGI technology in our TV advertising to really bring the brand and our products to life. In doing so, we have been able to achieve a highly visual, impactful commercial that set us apart from the rest of the bathrooms market.”
Other articles by Creativematch:
Nigel Collett, CEO of rpa:group answers our quick fire Take Five.
Mon 14 Jan 2013
A survey by PeoplePerHour suggests there is a significant difference between the growth in freelancing across the country - but what are the drivers behind this?
Thu 13 Dec 2012
The great British brand Pretty Polly has been dressing legs since 1919, from sheers to opaques and sleek Naturals to timeless Nylons. The redesign evokes a 1940's look with contemporary images.
Wed 14 Nov 2012
Take Basecamp mobile with this slick new app from Gospelware
Tue 16 Oct 2012
Sydney Agency The Monkeys produce slightly disturbing 'reverse robbery' video for Aussie drink Oak
Fri 05 Oct 2012
By: Karli Eccleston
By: Gemma Robinson
By: Barry J Macey
By: Alexander Hug