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Asda Packages Valentine's Day Atmosphere

Posted by: Gratterpalm

Date added: Fri 12 Feb 2010

Asda has packaged the Valentine’s Day mood, translating the in-store theatre of the seasonal aisle into tempting gift and treat packaging, all developed by Leeds-based advertising agency Gratterpalm.

For the first time, Asda has approached this key seasonal event as a complete package, briefing Gratterpalm to develop creative that would achieve a whole store look and feel by working effectively on gift and produce packaging, as well as seasonal point of sale.

The creative solution was a bold, simple route that uses purple to add a premium feel that appeals to men as well as women, and has strong store stand out. The design has been executed across many pieces of packaging to suit all ages, from boxes with die-cut detailed windows, to film wrap and swing tags.

In-store theatre has been created with a suite of point of sale that includes hanging signs featuring intricate, interlocking falling hearts, and sweet heart-shaped bunting.

Gordon Bethell, Managing Partner at Gratterpalm commented; “An umbrella approach for Q1/Q2 seasonal events, including Valentine’s Day, Mother’s Day, Easter and Father’s Day, has been developed to ensure a design consistency on all packaging and point of sale across the series of events”.

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