Asda Packages Valentine's Day Atmosphere
Posted by: Gratterpalm
Date added: Fri 12 Feb 2010
For the first time, Asda has approached this key seasonal event as a complete package, briefing Gratterpalm to develop creative that would achieve a whole store look and feel by working effectively on gift and produce packaging, as well as seasonal point of sale.
The creative solution was a bold, simple route that uses purple to add a premium feel that appeals to men as well as women, and has strong store stand out. The design has been executed across many pieces of packaging to suit all ages, from boxes with die-cut detailed windows, to film wrap and swing tags.
In-store theatre has been created with a suite of point of sale that includes hanging signs featuring intricate, interlocking falling hearts, and sweet heart-shaped bunting.
Gordon Bethell, Managing Partner at Gratterpalm commented; “An umbrella approach for Q1/Q2 seasonal events, including Valentine’s Day, Mother’s Day, Easter and Father’s Day, has been developed to ensure a design consistency on all packaging and point of sale across the series of events”.
Other articles by Gratterpalm:
Just in time for England’s match against Sweden today, leading retail advertising agency, Gratterpalm, has launched the Office Ref mini campaign for Viking, the e-commerce and direct mail office supplies brand.
Fri 15 Jun 2012
Gratterpalm has unveiled its new digital signage project for betting chain Coral at the flagship Westfield Shopping Centre, London
Wed 06 Jun 2012
Leading retail advertising agency Gratterpalm launched its new integrated marketing campaign for high street retailer Greggs this week.
Fri 20 Apr 2012
Leading UK advertising agency, Gratterpalm, has created a new TV ad for Viking, the direct mail and e-commerce office supplies brand, following on from its very successful brand re-launch last year, to further cement the company’s position as the UK’s leading supplier of office products and services to small businesses.
Mon 05 Mar 2012
Gratterpalm, the North’s leading advertising agency, has further expanded its team following the appointment of a senior digital account manager, to work on some of the company’s biggest clients, including Asda, Morphy Richards, Viking and mypetstop.
Tue 18 Oct 2011
By: Jonathan Williams
By: Jonathan Chadwick
By: kitten mitten